Mohsen Kafash, Marketing Manager

Mohsen Kafash

Marketing Manager

Robina Bazaar Co.

Lieu
Iran
Éducation
Master, Marketing Manager
Expérience
17 years, 8 Mois

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Expériences professionnelles

Total des années d'expérience :17 years, 8 Mois

Marketing Manager à Robina Bazaar Co.
  • Iran - Isfahan
  • Je travaille ici depuis décembre 2016

Plan and execute annual digital marketing campaigns
Designing and implementing annual marketing plans
Setting up an online store
Implementation of the training program for visitors and telephone sales experts

Marketing and Sales Manager à Pana Naghshe Jahan Co.
  • Iran
  • octobre 2014 à juillet 2016

The main tasks:
Scheduled monthly visit Wholesalers;
Final negotiations with key clients;
Launch new products or low sales through wholesalers;
Analysis of the wholesale shopping portfolio in order to increase their purchasing(Trade Marketing);
Create a new market in Tehran, Shiraz, Yazd and Mashhad and converted to actual markets;
Developing of food and dairy product lines;
Design and implementation of sales system;
Definition and classification of customer types and providing promotion system for each customer class; The establishment and implementation of the research and development of product;
Definition and implementation of marketing research system;
Planning and implementation of an advertising campaign in cyberspace;
Implementation of marketing and sales data analysis using the definition of the required reports; Marketing and sales annual plan;
Lunching website company (www.jalap.com )

My achievement:
Increasing annual sales by 6% during the year.
Increase retention of key customers by providing encouraging offers in the sale.
Developing sales target markets, particularly the market in Tehran;Yazd;Shiraz and mashhad.
Add product to cart 4 products, by using data obtained from market research.
Becoming of 6 wholesale potential customer to Permanent customer.
Reason for leaving: No agreement on salary

Marketing Manager à Robina Bazaar Co.
  • Iran
  • juin 2008 à octobre 2014

The main tasks:
Design and implementation of modern marketing along with traditional marketing.
Branding planning for syringe product.
Design and implementation of Robina Bazaar’s website.
Create special sales plan titled “SSP”.
Preparation the basic structure for customer relationship management system.
Design and implementation advertising scenarios in 2013-2014.
Applied training of sales force and another departments.
Monthly and weekly targeting for sales unit based on sales analysis.
Planning for capillary sales in areas with low sales.
Create an integrated system of selection and employment of human capital in marketing and sales units.

My achievements:
increasing the number of current customers, sales channels, and brand awareness in potential customers
Precise determination of promotional channels and presentation feedback based on the results
Reducing organizational conflict with the training programs
Increasing sales volume and sustainability in monthly sales with applied “SSP”
Balancing sales volume and ranking sales potential for each area based-on sales analysis in the all of areas
Reducing the cost of company in field of advertising
Reason for leaving:End of contract

Sales Expert à Sepahan Arian Chemistry Co.
  • Iran
  • juin 2005 à mai 2007

The main tasks:
Negotiating and bargaining and closing sales by agreeing terms.
Provides information (e.g. product information, product features and Etc.) to the customers for better decisions.
Meeting sales target.
My achievements:
Increasing threshold to achieve sales target.
Enhancing negotiation and bargaining skills in various conditions.
Reason for leaving:Graduating in the BA.

Éducation

Master, Marketing Manager
  • à Science and Research University
  • juillet 2012

Thesis of Master : The role of eco-label on purchase intention

Baccalauréat, Statistics
  • à Payamenoor University
  • septembre 2005

Thesis of Bachelor : Survey of Kerman's water network and Introduction to non-parametric regression

Specialties & Skills

Marketing Management
Sales Management
Business Development Manager
Product Management
Brand Management
Team Building
Demand and Sales forecasting
Presentation
Analytical & Planning & Project Management Skills
Planning
Communication Skills
Negotiation Skill and Bargaining
Problem Solving
Digital Marketing

Profils Sociaux

Langues

Persan
Langue Maternelle
Anglais
Moyen

Loisirs

  • Study
    Marketing and Sales Psychology Philosophy
  • Movie
    Watching movies with social and political genres.