MOHSIN KHAN

Maintain and provide strength to company’s brand position in assigned regional marketing area.
Head development and execution process of ethnic and other main focused marketing plans to reach vital customer segments.
Interact with marketing leads to develop and supervise regional marketing budget.
Identify specific regional marketing goals and objectives.
Develop execution plan and manage field team by implementing plan.
Stimulate developing and sanction of quotations and commercial proposals to guarantee product gross margins meet business needs.
Recommend strategies to integrate into local regional marketing plans.
Analyze and supervise local competition.
Evaluate productiveness and marketing initiatives ROI.
Planning Sales Forecast and marketing Budget.
Participate and assist Vice President Marketing to direct developing creative strategies and media execution.
Develop BTL and ATL plan of assigned Region.
Collaborate with agencies and vendors to initiate new consumer’s promotion campaigns and to develop consumer’s engagement plans.
Planning and implementing annual calendar for activations in assigned Region.
Implementation of entire BTL - RWA activation, Market Activation, Canter activation.
Implementation of ATL - followed by transit, cinema, Billboards region wise.

Collaborate with agencies and vendors to initiate new consumer’s promotion campaigns and to develop consumer’s engagement plans.
Making plans for BTL and ATL activities with assigned budget and brief.
Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan.
Oversee the design and publication of promotional materials such as Pops and collaterals.
Manage the marketing budget to ensure spend is in line with agreed levels. Planning budget and investment proposals and agree these with the Category Head.
Management of the Marketing Mix and developing the marketing strategy and plan
Heading Strategic Alliance with other organizations to make better output of brand.
Managing Events and Exhibition to make brand visibility, viability and awareness.
Creating and implementing primary research to understand the gap between brand and consumers.
Preparing and implementing annual calendar for activations in assigned area.
Implementation of entire BTL - SCP, RWA activation, GT activation, MT activation.
Implementation of ATL - followed by transit, cinema, wall painting region wise.
Preparing Sales Forecast and marketing Budget.

 Vendor Management: Sourcing corporate gifts, freebies, etc. Production of the product POP/POS material for dealers comprising catalogues, posters, product guide etc.
 Managing implementation of overall design and content for product brochures, packaging, posters, banners, advertisements, annual calendars, etc.
 Coordinating with advertising agencies for development of appropriate communications plans and strategies for generating product awareness and optimum visibility.
 Involve in BTL, ATL and Social Media/Digital Marketing/Advertising strategy and other techniques.
 Managing event, trade fair, expo- for brand awareness, product awareness.
 Making month wise marketing plan as per the budget.
 Handling BTL/ATL as per monthly plan followed with - transit advertisement, metro advertisement, hoardings, in shop activity, sampling, radio, cinema ads, magazines, newspaper for better prospective of product awareness.
 Management of the Marketing Mix and developing the marketing strategy and plan.
 Handling exporters, preparing Performa invoice along with pricing and labeling.

 Contribute in establishing corporate goals short term and long term and developing business plans for the achievement of these goals.
 Design and manage corporate communication, brand image building and product awareness campaigns.
 Build brand focus with corporate clients and agencies.
 Evaluate market segmentation & penetration strategies to achieve targets.
 Initiate and develop relationships with key decision makers in target organizations for business development.
 Evaluate performance & monitoring sales and marketing activities of Sales field force.
 Helping corporate clients to implement the right media for the brand and product promotion.
 Coordinating with the agencies for ATL and BTL activity for clients.
 Prepares business presentations and gives the presentation towards the clients.
 Coordinating with the sales team to achieved the sales target.
 Lead generation and managing existing clients.
 Market analysis - competitor consumer insights, brand building, business development.
 Working on BTL activities of clients for the complete branding and brand promotion of the product, services and the companies’ image.