Lead Generation Analyst
Thomson Reuters - Other Locations
Total des années d'expérience :8 years, 10 Mois
• Analysis and prioritization of all current business lead generation sources
• Analysis of conversions and which lead sources perform and which need re-working
• Continuous monitoring of lead sources and identifying new ones
• Identifying lead sources vs spend and conversions
• Research into best practice around lead generation for our industry and similar industries to constantly innovate
• Optimization of lead generation sources
• Reporting on all lead generation sources (quantity, conversions, drop-offs, spend etc.)
• Analysis of specific campaigns, lead sources used and optimization
• KPI: improve lead generation through formula: Quantity vs Cost vs Conversion
• Working and applying B.A.N.T methodology.
• Campaign analysis, evaluate where and how to distribute and focus efforts
• Follow up on leads and conduct research to identify potential prospects.
• Work with Business Development colleagues and Account Executives to develop and grow the sales pipeline to meet quarterly revenue expectations.
• Prepare and analyze sales pipeline reports and dashboards.
weekly tracking of Ops ( updating SFDC internal intel, to keep tracking it )
Lead Generation and Prospecting (emailing, cold calling, social media,
events).
• Effective pipeline of suppliers.
• Develop and maintain a fruitful relationship with prospects and existing
clients.
• Prepare and send marketing material to leads/ prospect.
• Keep a daily log of task completed, number of companies, contacted, updated
excel worksheet of companies contacted.
• Follow up with leads on a frequent basis.
• Creation of long-term value among organizations.
• Analyses and maintenance of data to produce sales management
information,
• Train co-workers and helping team members to develop their skills.
• Planning and Overseeing new marketing initiatives.
• Attending conference, meetings, and industry events
Monitors competition by gathering current marketplace information on pricing, products, new products, and delivery schedules, merchandising techniques, etc. • Recommends changes in products, service, and policy by evaluating results and competitive developments. • Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations tomanagement. • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. • Provides historical records by maintaining records on area and customersales. • Contributes to team effort by accomplishing related results as needed
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