أمل المصري

- Managing a team of 18 across creative services, videography and photography.
- Creative Direction of produced video content.
- Conceptualising/adapting creative narratives.
- Liaising with key stakeholders regarding creative timelines, budgets and project plans.
- Managing and overseeing creative vendor relationships.
- Implementing and advancing creative strategy.
- Mentorship of creative and production team.
- Enhancing production pipeline and post-production processes.
- Working closely with cross-functional teams to uplift quality and process.

Omni-channel shopping for fashion, jewelry, beauty and home products on TV, website, App & social media.

- Content Producer: production of all website and App content, emails, product photos, product videos, Instagram/Facebook/Youtube videos & posts, Google display Ads and TV promos and graphics.
- Team Manager: built and managed a team of designers, producers, videographers and photographers.
- Campaign Manager: integrated branding, content and 360 campaigns for TV, website, App & social media.
- Video Producer: conceptualization, scripting, directing, production and post-production.
- Project Manager: creative production scoping, planning and budgeting.
- Gatekeeper and Traffic Manager: fielding incoming briefs and allocating internal and external resources.
- Bilingual Copywriter: social media, TV promos, web copy, video scripting and corporate communications.

The region's leading classifieds website and App.

- Brand Guardian: Branding Guidelines production and implementation.
- Client-agency point of contact: digital media and performance marketing campaigns management.
- Content Producer: website English/Arabic copy, Facebook/Youtube videos & posts and Google display Ads.
- Lead English/Arabic Copywriter/Scriptwriter: radio Ads, TV Ads, web content and social media.
- Media Production Lead: TV/radio production and ATL & BTL advertising.

• Successfully manage and coordinate design projects from concept through completion to meet delivery deadlines and budget requirements.
• Manage the Creative Department - hire Designers, manage & prioritise work schedule, oversee all artwork, utilize resources, assign work, coordinate with Production & Account Handling.
• Direct the Creative Department in designing and producing a range of print material (logos, postcards, posters, corporate identity, brochures, specialty boxes, stationery, advertisements, invitations, catalogues, booklets, schedules, packaging, etc.).
• Develop and enforce a quality control system through various procedures, checklists and briefs.
• Create and conduct highly persuasive pitch presentations.
• Direct photo shoots in co-ordination with photographer, client & vendors.

• Completed full design process from concept to creation: Brainstorming, formalizing concepts, coordinating with production and account handling, producing artwork & finalizing.
• Handled photo shoot coordination for various products including photographer selection, attending photo shoots and liaising with clients for creative input.
• Designed a range of print material (logos, postcards, posters, corporate identity guidelines, business cards, brochures, specialty boxes, stationery, magazine Ads, invitations, catalogues, booklets, schedules, packaging, etc.).
• Edited and proofread copy for a range of materials.

Customer & Internal Documents - created and updated customer and internal documentation (user manuals, user guides, policies & procedures and release notes) to be published online and in print.
Intranet - developed and maintained online documents, forms, standards, procedures and policies.
Online Newsletter - designed and authored online newsletter (content, graphics and layout).
Sales & Marketing Material - designed, authored and produced product documents and sales & marketing proposals.
Training Material - designed, created and updated training material (trainer guides, training user workbooks, forms and checklists).
Content Management - established and defined standards and procedures for document and content management.
Documentation Standards - researched, developed and enforced online and print documentation standards, format and layout.
Website Maintenance - responsible for maintaining and updating the company web site.
User Interface Design & Testing - conducted GUI testing and analysis for web-based application useability and navigation.

Customer Documents - created and maintained customer documents (user manuals, user guides, technical and non-technical documents).
Online Help - created and maintained online help systems.
Intranet - created and updated online documents for internal use.
Training - responsible for training new Technical Writers.
Documentation Planning - responsible for creating and maintaining the Documentation plan and schedule.
Team Co-ordination - responsible for co-ordinating team members to meet deadlines for documentation delivery.
Documentation Standards - established online help and documentation standards, design and layout.