Momen Khaiti

• Bilingual Narrative Architecture: Developing the official Tone of Voice and messaging
guidelines for high-profile UAE government initiatives to ensure a consistent institutional identity.
• High-Impact Asset Creation: Authoring and refining executive-level bilingual assets, including
strategic announcements, VIP stakeholder mailers, video scripts, and keynote presentations.
• Strategic Alignment: Ensuring linguistic precision and message integrity in both Arabic and
English for communications related to tier-1 national projects.
• Public-Facing Narratives: Translating complex institutional goals into clear, impactful stories for
diverse public and semi-government audiences.

channels, including a WhatsApp Channel with 2000+ subscribers and internal weekly bulletin newsletter.
Enhanced the website with AI-powered podcasts and interactive media, boosting user engagement by 13%
Streamlined content workflows via Trello, improving project tracking and deadline adherence, while developing the universitys Messaging House to ensure
consistent brand messaging across platforms
Created/Managed 1000+ bilingual communication assets for major events, including IROS 2024 (10, 000+ attendees), and crafted scripts for high-profile
occasions like annual graduations (3, 000+ attendees)

• Operational Re-engineering: Transformed the department into a modern Content Supply Chain by
diagnosing lifecycle bottlenecks and implementing a unified Trello-based ecosystem for writers,
translators, and web teams.
• AI-Human Hybrid Workflow: Scaled content production efficiency by 35% across the department by
architecting and deploying AI-automated workflows with strict human-in-the-loop quality protocols.
• Audience Scaling: Conceptualized and executed a data-driven strategy for the institutional LinkedIn
Newsletter, growing the subscriber base from 0 to 100, 000+ using an AI-augmented content engine.
• Reputation Management: Led the Messaging House initiative to standardize bilingual narratives
across all channels (Web, PR, Social), ensuring brand consistency for a world-class research
institution.
• Web Strategy & Engagement: Directed content strategy for the official university website, overseeing
AI-powered media integrations that drove a 13% increase in user engagement.
• Event Leadership: Orchestrated communication logistics for global events (e.g., IROS 2024),
managing the production of 1, 000+ bilingual assets for 10, 000+ attendees.

• Merger Communications: Led the strategic narrative and change management communications
during a complex institutional merger as a core committee member, successfully mitigating
reputational risk.
• Editorial Governance: Founded the institutions first official Arabic Style Guide to ensure cultural
relevance and unified the post-merger writing team through standardized content templates.
• Executive Thought Leadership: Ghostwrote high-level content and book chapters concerning the
educational vision of UAE leadership.
• Early Digital Adoption: Pioneered the universitys early digital footprint, driving brand awareness
across emerging platforms (Facebook, LinkedIn, Twitter) during their initial UAE adoption.

Managed social media content and community engagement across platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube, driving audience
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interaction and brand awareness
Developed and translated bilingual content for marketing materials (brochures, banners, event materials) and led content creation for the universitys official
website, ensuring consistency with the institutions brand voice and messaging
Contributed to strategic communication plans, crafting messages to support the universitys mission and vision, while resonating with target audiences

Supervised external PR agency to announce the banks annual financial results, ensuring press releases were aligned with stakeholder messaging and CEO
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Secured high-profile speaking engagements and sponsorships to enhance the banks public visibility and brand recognition
Enhanced and wrote content for corporate communication channels, including internal newsletters, corporate website, and annual reports

• PR Management: Supervised external PR agencies to announce annual financial results and secured
high-profile speaking engagements to enhance brand visibility.
• Corporate Reporting: Managed the end-to-end production of annual reports and internal
newsletters.

Managed primary client servicing and communication support for Etisalat (now e&) and its subsidiaries
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• Coordinated and executed successful media relations campaigns, including media follow-ups, interviews, and media logistics for high-profile events
Developed and translated a wide range of bilingual media materials (press releases, articles, speeches) to align with client objectives