Marketing Manager
FranklinCovey Middle East
Total des années d'expérience :17 years, 10 Mois
Manage corporate marketing and communications functions, overseeing a $1M budget. Direct brand management, PR, media relations, corporate positioning, product launches, advertising and sales collateral.
• Developed and launched integrated, multi-channel marketing strategy (marketing overview events, online marketing campaigns, print ads, offline direct mail, website, broadcast media, & PR) that propelled sales from $6M to $8M by 2014 year-end.
• Led market launch of new Leadership, Communication and Education solutions.
• Produced face - to - face meeting guides that demonstrated key marketing analytics and demographics for use in sales meetings. Efforts were credited as instrumental in closing numerous high-level deals.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 10% under budget, without compromising business growth goals.
• Championed marketing programs and general business solutions resulting in increased customer traffic and sales.
• Employed events strategy that continue to drive record sales volumes with over 46 events in 2014 and doubling the number of events in 2015.
• Generated campaign response-rates of between 6% and 8%.
• Increased company database by 3000 new companies.
• Edited and published over 30 "how-to" video tutorials.
• Tripled the number of fans on Facebook page and Twitter within 2 weeks through the use of niche-targeted posts and Facebook display ads.
• Doubled the company's website traffic achieving 150% increase in monthly sales, purely through social marketing means.
• Increased overall keyword rankings on average by 40% within 3 months by implementing quality content marketing and offsite white hat SEO marketing.
Cross Egypt Challenge is a series of endurance scooter rides aiming to promote tourism, alternative sports, and alternative means of transportations in Egypt.
The series started in 2011 and the first challenge was a 9 days ride from the shores of the Mediterranean Sea in the North of Egypt to the temple of Abu Simbel, on the southern borders of Egypt with a total distance of over 1700 km.
• Head of Media Committee
• Head of Membership Committee
• Member of the Steering Committee
• Member of Design Committee
• One of the main riders on the challenge
• Promote, manage and direct all Marketing operations.
• Develop and implement creative Marketing strategies.
• Provide innovative and effective solutions to a wide range of complex problems by thinking ―outside the box‖.
• Identify potential markets—for example, business firms, wholesalers, retailers, Government, or the general public.
• Deliver dynamic, engaging presentations to large audiences at public events.
• Conducted extensive negotiations with clients, establishing synergistic relationships.
• Develop and nurture excellent relationships with key accounts. To establish trust and allow the agency to rebuild former relationships as well as establish new, lucrative client base.
• Identify new opportunities for expansion; implement appropriate sales and marketing strategies.
• Devised and implemented a system to control inventory which reduced costs by 30%
• Consulted with faculty laboratory coordinator to determine equipment purchase priorities based on budget allowances, condition of existing equipment, and scheduled laboratory activities
• Responsible for all client communications, conflict resolution, and compliance on client deliverables.
• Ensured that client issues are dealt with in an efficient manner, informing the Managing Director of any problems that may arise.
• Provided regular two-way communication between the client and team
• Reported to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis.
• Oversaw the planning, coordination, implementation, logistics and reporting of the events (festivities,
workshops and conferences).
• Provided on-site management and delegation of responsibilities at events.
• Conceived new opportunities to market PSC events, raise money, improve existing events and suggest opportunities for new events.
• Created, monitored and adhered to budgets for PSC events.
• Managed the special events coordination and ensured that appropriate tasks are delegated and performance is monitored and evaluated.
MBA - Marketing Major - GPA 3.7