Product Marketing Manager
Current Lighting
Total years of experience :3 years, 1 Months
Collaborated with senior management to develop comprehensive brand budgets, aligning financial resources with marketing objectives, and ensuring ROI-driven strategies.
Strategically orchestrated annual national trade show, a pivotal event driving both marketing and sales efforts, meticulously planning booth layouts, promotional activities, and networking opportunities to maximize brand exposure and drive lead generation. Successfully achieved a substantial increase in leads generated, demonstrating a remarkable percentage increase of 148% and showcasing the effectiveness of the strategies employed.
Executed impactful product launches and go-to-market strategies, collaborating closely with the sales team to drive successful market penetration and revenue growth.
Effectively liaised with North American and European distributors to implement collaborative marketing strategies, amplifying brand visibility and driving mutual sales growth.
Developed graphic design skills using Adobe InDesign to create marketing collateral for the sales teamand edit product information in spec documents.
Gained insight on go-to-market strategies by assisting management with product launches and webinar trainings.
Acquired detailed knowledge about the ins and outs of event planning by prepping for national and regional trade shows.
Contributed to strategic decision-making processes for product rebrand initiatives.
Led the redesign of the company catalog, incorporating modern design principles and compelling content to enhance product visibility.
Supported the sales team by meticulously organizing and analyzing client data, enabling more targeted follow-up strategies and fostering stronger customer relationships.
Offered valuable insights and recommendations for optimizing the company's email marketing strategy.