محمد ناجي

Developed and executed digital marketing strategies across multiple platforms to increase brand awareness, drive traffic, and generate leads. Managed and optimized digital advertising campaigns, including Google Ads, Facebook Ads, Snapchat Ads, Tiktok Ads and LinkedIn Ads, to achieve target ROI and KPIs. Conducted market research and competitor analysis to identify trends, insights, and opportunities for optimization. Utilized analytics tools such as Google Analytics and Facebook Insights to track campaign performance, analyze data, and make data-driven decisions. Created and curated engaging content for various digital channels, including social media, email marketing, and blogs, to enhance brand visibility and engagement. Implemented SEO best practices to improve organic search rankings and drive qualified traffic to the website. Collaborated cross-functionally with teams such as product development, sales, and design to align digital marketing efforts with overall business objectives. Stayed abreast of industry trends, emerging technologies, and best practices in digital marketing to continuously improve strategies and tactics.

Build and execute social media strategy through competitive research, platform determination benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of companys social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Developed and implemented comprehensive social media strategies to promote home appliances, increase brand awareness, and drive sales. Managed and maintained social media accounts across platforms such as Facebook, Instagram, Twitter, Snapchat and Tiktok, ensuring brand consistency and engaging content. Created compelling visual and written content including product showcases, tutorials, and lifestyle posts to resonate with the target audience and drive engagement. Monitored social media trends and competitor activities to identify opportunities for innovation and optimization. Planned and executed social media campaigns and promotions to support product launches, seasonal promotions, and sales initiatives. Interacted with followers and responded to inquiries, comments, and messages in a timely and professional manner to foster a positive brand image and customer satisfaction.