General manager
Iskraemeco
مجموع سنوات الخبرة :27 years, 4 أشهر
Schneider Electric is a Global Company in energy management, the IT business of Schneider offers energy management and efficient solutions in the supply of the passive components of Data canters including Racks, Cooling, UPSs, etc.. to various market segments such as Government, Military, Oil and Gas, SMEs, banking and Telco’s, whether direct or indirect
• Reporting to the cluster president of NEAL, leading a business development, marketing and sales team for launching and managing the IT Business in the region.
• Accountable for defining strategies, plans, KPIs and implementing the same to achieve revenue Growth and segment share targets.
• Managing, directing and guiding sales & Marketing strategies and messaging to the market for all channel models and key Global customer segments.
• Overall Responsibility of the P&L.
• Responsible for achieving sales targets, growing the business by more than 300% in 4 years.
• Converting the business Model from a supply only model to a solution sales model through partners, System integrators and channels, achieving an overall market share of more than 40%.
• Coaching and mentoring sales, presales team to achieve set targets and to be self-starters.
• Developing, qualifying and following up new sales leads with new and existing clients
• Representing Schneider Electric in different Venues, seminars and events.
Full P&L responsibility for SCHNEIDER electric portfolio
Lead a manage a large team to achieve targets
Grow sales by 300% yoy
•This position acts as a main contact point for key customers (Distributors/wholesalers/Retailers). Understands customers' strategic and business plans. Implements account strategy. Identifies products and/or solutions and develops a product offering to meet customer needs at an optimum profitability. Builds understanding of customers key business drivers and uses this knowledge for creating profitable business. Acts as an operational business manager, relationship manager, sales person and business developer in the defined business area
•Manage the overall pricing /segmentation in the Egyptian market
•Delivers Net sales of more than 700 million USD annually with a double digit gross margin
•Develop Marketing activities ATL and BTL including: Corporate, Customer and Retail Marketing.
•Developed marketing strategies for Rural and Urban areas in the region.
•Responsible for all Go-To- Market operations including product readiness, above the line and below the line marketing and End of life activities.
• Initiating direct retail strategies to counter all external variables
•Managing a team of 150 people.
•Acts as a main contact point for local customers. Builds and directs relationships with Retailers Operator at various organizational levels and functional areas.
• Maximizes customer marketing spend on selected joint solution opportunities
• Executes these opportunities in the market place via Nokia distributors. Ensures win-win-win business model for operator, distributor and Nokia.
• Co-creates new business models with the customer, based on a thorough understanding of consumers, customer strategy and Nokia’s devices, services and solutions portfolio and current and future competitive landscape.
• Leads local customer solution sales team - develops sell-in plan, sets up technical and commercial workshops, closes commercial items, agrees on the legal framework, sets up local solutions go-to-market team (LSU solution manager as program manager), sets joint KPIs with operators on solutions, follows through launch of an solution in the market place and initiates needed corrective actions vs. pre-agreed KPIs
• Execute tactical sales and marketing activities at retail base
• Manage Nokia in store presence, product availability and branding
•Ensured OPEX and other expenses are within agreed budgets
• To manage and maintain Company’s business for all products and services with business customers (Network Operators, Government & Corporate Customers) and ensure that SLAs are met and revenue and profitability KPIs are achieved.
• To develop and expand a network of Retailers and Distributors
• Develop marketing strategies and business plans on specific product lines.
• Maximise sales of all product lines to new and existing clients directly by identifying and developing channels to market and obtain local approvals as when required.
• Prepare and implement marketing plan for continuous growth for the Country.
• Submission of expenses and capital budgets and control expenditure against each individual approval by adhering to the guidelines in the authority matrix.
• Directs and manages the business sales team, providing leadership, encouraging teamwork and facilitating related professional work processes in order to achieve high performance standards.
• Leads the identification and evaluation of potential new sales opportunities for Company products and services to assess which are most likely to increase Company’s revenues.
• Monitoring all pre-sales and post sales activities, including customer visit and responding to RFI, RFP and IFP, field engineers installation and project implementation
• Coordinates lost deals analysis and correction plans implementation and monitoring.
• Assures the pipeline required to achieve the targets, as well as assesses revenue with products and services.
• Developing, qualifying and following up new sales leads with new and existing clients
• Providing standardized Sales communication tools and organizing marketing activities with prospective clients in co-ordination with marketing
• Tracking customer needs and suggesting solutions to product development team for product enhancements / Modifications.
• Achieved and exceeded the forecast with an exceptional level of contribution
• Grow G&D Egypt business 5 times in the past 5 years
• Identify business opportunities and ensuring every opportunity is taken to increase order intake with the objective of maximizing long term profits.
• Drive and maintain the sales of G&D telecom product portfolio.
• Monitors the responsibility for the consolidated account profitability
• Establish and maintain key relationship with critical decision makers.
• Provide leadership and manage the sales team in supporting the customers
• Manage the preparation and implementation of short and long term plan and budget.
• Enhance Organization structure, policies and procedures
• Supported marketing of the product with general product features, unique selling points and business cases.
• Manages all sales opportunities that span multiple geographic locations.
• Maintains effective structure and staffing levels required to meet financial objectives.
• Manage team development needs. Optimise opportunity of talent competence, coaching and advising the team to maximise employee performance and potential.
• Lead the team to ensure Customer Service excellence.
Job title: Sales & Marketing Manager (Consumer Division), Egypt, Libya and Sudan
Job description
• Achieved and exceeded the forecast with an exceptional level of contribution
• Managed the marketing department with its 3 main divisions; business development, products & services and marketing communications.
• Responsible for the development and implementation of the Marketing Strategic Plan.
• Monitored the profitability of the product as well as set the pricing of products and ensured Ericsson’s larger market share, market coverage
• Drove and maintained the sales of the whole Ericsson consumer products
• Handled all marketing activities as well as planned and executed major trade promotions
• Identified, recruited and trained and developed the distributors /wholesalers channels
• Participated in the Ericsson Egypt management group as well as the business council meetings