Product Marketing Consultant
AlphaGraphics
Total des années d'expérience :4 years, 5 Mois
• Improved sales performance of key product lines by 12% through development and implementation of product roadmaps, targeted new market introductions, vertical segmentation, and sales training.
• Managed the entire sales pipeline for clients such as Microsoft, Amazon and Boeing by effectively cross-communicating with the client, vendors, production and manufacturing.
• Developed and maintained detailed project plans for each of AlphaGraphic’s top accounts by using programs such as SQL, Salesforce, and EPace.
Develop consumer insights by interpreting analytical results from SPSS, Google Analytics, and SQL; leverage insights to optimize branding, marketing, and messaging campaigns.
• Work cross-functionally with the creative team and content manager to implement traffic, engagement, lead generation, video views, and conversion campaigns in multiple foreign languages and countries.
• Conduct A/B split tests to determine the most effective strategy for each campaign.
• Increased international membership by 15% in 4 months while ensuring compliance with GDPR rules.
• Improved website traffic by 54% and Facebook engagement by 46% using paid search, paid social, email campaigns, and post-purchase engagement.
• Analyze acquired market data using software such as Stata and SPSS; translate results into recommendations.
• Liaise with global contract workers to manage and market our journeys and membership efforts.
• Worked with the Program Director to define high level program roadmap, including definition, critical milestones, budget, and strategic goals for global expansion.
• Coordinated an international conference in Madrid, including plane and hotel reservations, negotiations with speakers, profit and loss evaluation, booth concept creation, and design of brochures, business cards, and company image.
Prepared for and participated in multiple negotiations with potential partner universities.
• Generated a biannual business case with funding requirements, resources needed, risk assessment, benefit analysis and
metrics for measuring success.
• Grew total website traffic by 41 percent using platforms such as Google AdWords and Facebook Ads.
• Spearheaded various marketing campaigns using media platforms to target partner universities in 40+ countries.
• Maintained social media presence for the Office of International Programs.
Worked as part of a cross-functional team to communicate, assist, and grow Renault, Lear’s main client.
• Completed various analytical projects using analytical tools such as Vlookup and Pivot Tables techniques, as well as
software such as Salesforce.
• Bridged communications with the sales team in Spain and France to target existing/potential customers.
TENNIS
• Devoted 20+ hours per week to practice, play, and travel, while maintaining a rigorous academic schedule.
• Participated in the team’s philanthropic events to help and benefit the local community.
Masters Thesis Title: The relationship between customer satisfaction and customer loyalty in the retail industry
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