Visual Merchandising & Retail Design Expert
MOSHILA Retail Partner
Total years of experience :18 years, 11 Months
Placing my rich experience in Visual Merchandising and Retail Design to collaborate with Local / Global Retailers, Universities and Coworking Space Communities.
Developing my Professional Network, with Local / Global Designers, Architects, Artists, Suppliers & Contractors.
My projects cover Visual Merchandising, Interior Design, Branding and Graphic Design for Rollouts, Independent Stores, Pop-Ups, Shop-in-Shops, multi-brand and duty free environments.
Together with the local Stores we create inspirational solutions and results oriented to fullfill the customers journeys in order to bring innovations and commercial success to the brand.
Providing a wide list of Customized training and Workshops to develop the local teams of the Creative department and Sales, aesthetically and commercially.
Building a strong team of 64 VMs and 4 IDs (per area).
Designing and implementing the company Guidelines and Manuals.
Developing a strong campaigns and seasonal activities to position the brand withwithin the market.
Negotiating and building contracts with suppliers to produce and build Marketing plans and projects.
Opening 2 stores from the top 5 and 1 flagship store HOMECENTER.
Planning a structured training and workshops for the retail departments.
Designing outdoor events.
Design the Creative Direction
Plan Projects of Rebuilds.
•Develop and manage day-to-day creative and strategic process and execution of the Visual Merchandising and Commercial calendar, plans and programs for furniture & accessories divisions.
•Drive brand visual communication, design and presentation of merchandising: for the Retail store environments.
•Develop and manage necessary Visual Merchandising Guidelines to support brand visual objectives
•Liaison between sales, creative, events, store design, marketing, the field and retail partners.
•Follow up and tracking with suppliers and purchasing coworkers to ensure timely development of merchandising, promotions and other related materials
•Point of contact of the international and the regional news and development of the creative directions of the brand.
•Build a new freshly graduated team of 21Team Leaders/managers, support and lead them to create a local, inspiring solutions, and affordable price level by using IKEA tools to present a range that highlights a wide offer of styles and tastes with different price levels to the many people.
•To inspire visitors by presenting and communicating the IKEA home furnishing offer with strong visual.
•Implementing solutions from a strong knowledge of life at home in the local market and exceeding our visitors expectations.
•Build a strong knowledge of the local market and the international, in order to keep updated with the trends, fashion and design and adapt to the IKEA brand.
•Providing a structured training calendar for the department and the rest of the Commercial Team partners to build a strong team relationship.
•Secure the routines with the Commercial team to improve the shop floor, set priorities and action plans.
•Support the Comm&In manager in the creative direction by running workshops and visits other competitors to build a strong brand position locally and international.
•Secure our IKEA brand by applying the IKEA guidelines knowledge and keeping the customers in mind.
•Develop a strong activity planning & implementation.
•Planning and coordinating the execution of accessory shops, shop windows, activity podiums, perimeter breaks, self-serve, Swedish Food Market and Exit Café displays in the IKEA.
•Ensuring the integrity of the IKEA concept and brand by following IKEA manuals to produce functional home furnishing solutions within the store.
•Ensuring in co-operation with the 1st visual merchandiser functional and inspirational display solutions are in line with running commercial activities.
•Together with the Sales and In-Store Logistics teams, implementing the projects or daily sales steering activities efficiently with the use of IKEA display solutions communication and sales method.
•Supporting the planning and implementation of the store commercial calendar.
•Ensuring cost-effective, safe and environmentally friendly display solutions implementation in line with local legislation.
•Resourcing and maintaining a detailed knowledge of home furnishing solutions within the local market.
•Activity co-worker of 05 activities during CY13 and 04 during CY2014.
•Certificate of recognition from Mr « Jhon Kersten » (Managing Director)
•Certificate of recognition from Mr « Craig MATHIAS » (Store Manager) See less
•Establish conceptual design direction, refine and develop interior design in conjunction with project manager and architectural team members.
•Site visit as required to document existing conditions, review construction progress, installation and punch walk through.
•Complete material take-offs for budgeting purposes.
•Make interior finish.
•Responsible for technical accuracy of interior documents, specifications and budgets for projects.
•Assist Project Manager in analysis of design manpower and schedule for design and preparation for design deliverables.
•Meet regularly with Project Managers to discuss design direction, schedule and priorities, technical and design issues, upcoming meetings and presentations.
•Meet documentation as required.
Freelancer as a summer job.
I develloped my communication skills with the tourists (French, Italien, Germanian, Spanish ...).
Design the stage for the entertainment team in the regular days and the special nights like the 14th of july, 25th of july and august 21st ...
Examples of shows: "Latino Show", "Black and White", "Notre Dame de Paris", "Café" show, "She and He" show ...
Graphic Designs former 16 hours/week:
*3ds Max: Modeling, texturing, light setting, scene setting.
*Adobe Photoshop, Illustrator, Indesign, AfterEffect.
*Autocad: 2d, 3d.
•Estimated material requirements and costs, and presented design to client for approval.
•Conferred with client to determine factors affecting planning interior environments, such as budget, architectural preferences, and purpose and function.
•Advised client on interior design factors, such as space planning, layout and utilization of furnishings and equipment, and color coordination.
•Selected and designed, and purchased furnishings, art works, and accessories.
•Formulated environmental plan to be practical, esthetic, and conducive to intended purposes, such as raising productivity or selling merchandise.
•Subcontracted fabrication, installation, and arrangement of carpeting, fixtures, accessories, draperies, paint and wall coverings, art work, furniture, and related items.
•Rendered design ideas in form of paste-ups or drawings.
•Responsible for diversified interior sales designing, offer and assist the customers in choosing the right product as per their needs both indoors and outdoors.
•Visit residential spaces to take measurements for clients who have requested designs.
•Collaborate with clients to understand their requirements and needs related to function, size of space, colors etc in order to produce design layouts for presentation.
•Guiding walk-in customers around the showroom explaining benefits, product, etc.
•Drawing for clients using AutoCAD, 3D max, Photoshop, 2020, Kitchen draw...
•Create plans and presentations for the design of interior residential spaces using AutoCAD and 3D rendering techniques.
•Preparing quotation and following the status of the orders till the final delivery to the client.
•Accompany fitters to homes during installation to monitor as required.
The goal of this training is to know realize the customers ideas, well coordinate between the various stages of furniture production (Particular or commercial) and to manage the team_workers.
Citroen Head Office Furniture Project
