mostafa al ashmawi, Regional manager KSA &UAE

mostafa al ashmawi

Regional manager KSA &UAE

Astellas pharma

Location
Saudi Arabia - Riyadh - Al Olaya
Education
Bachelor's degree, pharmacy
Experience
14 years, 5 Months

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Work Experience

Total years of experience :14 years, 5 Months

Regional manager KSA &UAE at Astellas pharma
  • Saudi Arabia - Riyadh
  • My current job since November 2021

Working as a Regional Manager managing oncology and ant-infectives business in Saudi Arabia and United Arab Emirates.

Leads, coaches and develops the sales team of 6 members based in KSA & UAE to optimize
performance and support products objectives.
Develops, monitors and implements a business plan which targets team resources (time and funds) to the
best commercial and patient outcomes.
Manage all distributors activities and including monitoring local stocks, invoicing, tender management and
to market sales.
Identify areas for team development, collaborates with the learning and development function to ensure
training programs are aligned with the sales organization's needs.

Regional sales manager GCC at Astellas pharma
  • Saudi Arabia - Riyadh
  • January 2021 to October 2021
First line sales manager - Oncology (National) at AstraZeneca
  • Saudi Arabia - Riyadh
  • April 2019 to December 2020

 Working as a national Oncology Sales Manager Saudi Arabia managing the whole kingdom in oncology business unit since April 2019 till now.

• Achieve agreed sales targets and organization objectives by defining optimal sales tactics, implementing marketing strategy and driving effective leadership of the team, to manage and evolve the sales capability, structure, resource and processes to meet the needs of customers.

• Leads, coaches and develops the sales team of eight members across the kingdom to optimize performance and support products objectives.

• Develops, monitors and implements a business plan which targets team resources (time and funds) to the best commercial and patient outcomes.

• Coordinates sales objectives, policies and programs within the context of the overall strategic plan and set targets for the sales force with Commercial effectiveness.

• Identify areas for team development, collaborates with the learning and development function

Sales Manager at Novartis Oncology
  • Saudi Arabia - Riyadh
  • August 2018 to April 2019

Working as a Sales Manager central and eastern region for Novartis Oncology KSA in oncology franchise since August 2018 till now.

Major accountabilities:-

• Achieve agreed sales targets and organization objectives by defining optimal sales strategies, implementing marketing strategy and driving effective leadership of the team, to manage and evolve the sales capability, structure, resource and processes to meet the needs of customers.

• Leads, coaches and develops the sales team of six members in central and eastern region of the kingdom to optimize performance and support products objectives.

• Develops, monitors and implements a business plan which targets team resources (time and funds) to the best commercial and patient outcomes.

• Coordinates sales objectives, policies and programs within the context of the overall strategic plan and set targets for the sales force with Commercial effectiveness.

• Identify areas for team development, collaborates with the learning and development function to ensure training programs are aligned with the sales organization's needs.

Ad interim breast cancer brand manager at Novartis Oncology
  • Saudi Arabia - Riyadh
  • May 2018 to August 2018

Worked as an ad interim breast cancer brand manager, KSA starting from 15th of May 2018 till 15th of august 2018.
• Successfully supported the franchise during the phase of Kisqali launch by setting integrated disease and patient strategic plan for 2019.
• Execution of the marketing tactics for breast cancer franchise that serves the franchise objectives including external speaker tours, development of patients and promotional materials, free medical samples and commercial advisory board.
• Ensure excellence of reporting patient and sales tracker, distribution of RMP material throughout the kingdom.
• Monitor and forecast the supply and demand for all the oncology strategic and mature products.

senior oncology product specialist at Novartis oncology
  • Saudi Arabia - Riyadh
  • March 2015 to July 2018

Worked as a senior product specialist for oncology franchise, KSA since March 2015 till July 2018.
• Responsible for promotion and achieving target of Afinitor, Kisqali as strategic products in assigned accounts including (MOH, Institution & Private sector) for Breast cancer.
• Following up & maintaining strong relation with all Oncologists & KOL's ensuring the continuous engagement in scientific projects that supports Breast cancer patients.
• Collaborate with marketing & medical division to ensure excellent implementation of projects & strategies that insures (KOL development, patient compliance, treatment optimization, and adverse event reporting and risk management plan).
• Covered eastern zone from March 2015 till January 2017.
• Moved to Riyadh starting from January 2017 till July 2018.

Immunology product specialist at Abbvie biopharmaceuticals GMBH
  • Saudi Arabia - Dammam
  • September 2013 to March 2015

Worked as an immunology product specialist eastern region, KSA in (Immunology) BU since Sept 2013 till Feb. 2015.
• Responsible for promotion and achieving target of Humira as a strategic product in MOH, Institution & Private sector in all eastern province for rheumatoid arthritis & spondyloarthritis indications.
• Following up & maintaining strong relation with all rheumatologists & KOL's of eastern province ensuring the continuous engagement in scientific projects that supports RA & SPA patients.
• Applying the company marketing strategies to increase the awareness about AXIAL SPA disease with other specialties to increase referral to rheumatologists.
• Applying the company marketing strategies to strengthen the comprehensive disease control concept with the rheumatologists to achieve better diagnosis & treatment for rheumatoid arthritis patients.
• Follow up with purchasers & pharmacists of MOH, Institution & Private sector to manage stock, ensure on time delivery and maintain target consumption.

medical representative at janssen pharmaceutical companies of johnson & johnson
  • Saudi Arabia - Jeddah
  • June 2011 to August 2013

Worked as a medical representative in (IM / GYN) unit, KSA since June 2011 till August 2013.

• Responsible for promotion and achieving target of Pariet & Verine S.R. as a strategic products and other gastroenterology products (Motellium - Vermox - Stugeron - Daktarin oral gel - Parafon).
• Worked in western zone covering private business in Medina, Tabuk & Yanbu from July 2011 till December 2012.
• Moved to Jeddah since January 2013 till August 2013 on the same line.

medical rep at NOVARTIS pharma
  • Egypt
  • September 2010 to May 2011

Responsible for promotion and achieving target of CVS II line (co-diovan & dynamisan)

pharmacist at dr.marwa hosny pharmacy
  • Egypt - Cairo
  • July 2010 to August 2010

Worked for Dr. Marwa Hosny pharmacy in al-rehab city for 2 months July & August 2010.

pharmacist at nora fayek pharmacy
  • Egypt - Cairo
  • June 2009 to November 2009

Worked for "Dr. Nora Fayek Pharmacy" in Al Rehab city for 6 months From June to November 2009 during college

customer service agent at teleconnect contact center
  • Egypt - Cairo
  • September 2009 to October 2009

Worked as a call center medical rep for 1 month in "Tele-connect contact center" within phizer project in September 2009 during college.

Education

Bachelor's degree, pharmacy
  • at faculty of pharmacy, ain shams university
  • June 2010

B.sc in pharmacy, faculty of pharmacy, ain shams university, Egypt, 2010 grade: very good

Specialties & Skills

professional selling skills
Negotiation
Customer Focus
Target Oriented
Presentation Skills
selling, negotiation & presentation skills
computer skills
presentation skills

Languages

Arabic
Expert
English
Expert

Training and Certifications

English upper intermediate 2 (Certificate)
Date Attended:
March 2006
Valid Until:
May 2006