TAYA IT
Medical Phoenix International
Total years of experience :9 years, 2 Months
Opened a new division regarding Active Pharmaceutical Ingredients and Fine Chemicals to be
supplied to Egyptian Manufacturers
* Market and Sales Manager
o Q-Med range of RESTYLANE products
o Raw Materials & Fine Chemicals
Responsible for the product line planning and execution throughout the product lifecycle under
the assigned brand to ensure revenue and customer satisfaction goals are met.
Act as an integral part of the strategic decisions where it acts as a network between all
departments to achieve the organization set targets.
Manage the product strategy, tactical activities and roadmap to support the company's overall
strategy and goals.
Set pricing to meet revenue and profitability goals.
Manage the product line gross profit through managing profit and loss plans and projects.
Build and develop product mapping structure based on the brand positioning, USP and target
group of each brand.
Create annual Budget and monitor sales performance.
Set promotions budget and manage monthly promotions plans and evaluate its effectiveness.
Conduct monthly Sales, Supply & Demand meetings all Brands/Markets.
Review Retail Audit and identify consumer and market trends to define opportunities for growth.
Develop monthly Gap analysis & Update Action plans.
Develop new products through filling market gaps and satisfying consumer needs.
Develop new projects based on market researches and trends & create projects on Microsoft
Project office.
Manage projects implementation and time lines with Plant, R&D and suppliers; issue all
documents, amendments and updates if needed as per the NPD process.
Review PQI and Consumer feedback.
Brief marketing information system about quantitative and qualitative researches to test new
product concepts and understand consumer needs
Brief and confirm final products packaging, company brochure, promotional materials and
required communication activities.
Review communication plan, evaluation & feedback for previous activities.
Conduct market Visits to assess the product range display, sell out feedback, market observations
(competitors) and have trade feedback
Device Applications
* Heading up marketing & business development for a prominent online initiative at Egypt,
* Crafting media strategies for a wide range of products and services
* Conceptualizing, creating, and marketing products: end-to-end product development.
* Defining market requirements and communicating them throughout an organization.
* Managing and implementing Internet marketing campaigns, including search engine
optimization, search engine marketing, e-mail marketing, banner advertising, affiliate
programs, and social media.
* Responsible for interpreting data, formulating reports and making recommendations based
upon the research findings and analyzing data on customer demographics, preferences, needs.
* Preparing reports of findings, measuring and assessing customer and employee satisfaction
* Forecasting and tracking marketing and sales trends, and analyzing collected data.
* Measuring the effectiveness of marketing, advertising, and communications programs and
strategies
Cardiochek-Cholesterol Digital Device\]
My mission is to deliver the company’s mission to our main target sector of the Cardiologists
and Internists as well as our direct consumers by preparing materials and tools, marketing plans
and sales forecasts and goals to achieve the target according to each quarter and throughout the
whole year as well as the training manuals for the sales team. My mission later is to introduce
Kemet as a growing pharmaceutical company to class A and class B pharmacies to be able to
penetrate to target our consumers directly.
I am responsible for the Derma line as well as the endocrinology line where I am responsible
for the sales and marketing of 3 products in the tender and private field.
The products are generic but already need re-launching in the market and that was my mission
through the past few months and I was capable of pushing them through the tender market as
well as introducing new message and positioning of the drugs. In addition to:
Perform the annual forecast of the following year
Setting the expected target
Setting the tools to achieve this target
Delivering forecast for the year-to-date, where the bonus and the annual increase will be
settled upon these results annually
I was handling:
* Canemazole: Antifungal preparation cream form (Clotrimazole)
* Dermasol: Corticosteroid preparation cream and ointment (Clobitasol Propionate)
* Glimaryl: Sulphonylurea for patients suffering from diabetes
Governmental Obligation:
I started my internship at Government Hospital called AL Agouza Hospital for one year as a
government rules for day shift timing from 8 Am up to 3 Pm with full responsibility of
pharmacist to distribute almost medicine of 200 prescriptions.
clients, maintain our old accounts, and get new accounts from old clients.
As an Account Manager, my job was basically the same, with the addition of some managerial
work. For instance, I did plan and perform a training course for new calibers on the tasks and
responsibilites of an account executive, how to penetrate new companies, expand with old and
new clients, time management, maintainance of work flow, and how to set and reach the
expected target.
As for the whole sales process, my job as an account manager is to:
Perform the annual forecast of the following year
Setting the expected target
Setting the tools to achieve this target
Delivering forecast for the year-to-date, where the bonus and the annual increase will be
setteled upon these results annually
Handled campaigns for class A companies such as:
1.GSK (Glaxosmithkline); \[Zinnat, Ibidroxil, Avandia, Fortum, Augmentin, Ceporex, Zantac\]
2.Astra Zeneca; \[Atacand\] 3.Jansen Cilag; \[Livostin\] 4.Sanofi Aventis; \[Tritace, Clexane\]
5.Roche; \[Avastin\] 6. Novartis \[Okacin\] 7.Abbott \[Meridia, Ganaton\] 8.NovoNordisk \[Novomix
30, Novorapid\]
Handled also projects in Gulf mainly
Major
Major
,