Mustapha Shaddad, Senior Area Sales Manager

Mustapha Shaddad

Senior Area Sales Manager

Saint-Gobain

Location
Egypt
Education
Master's degree, Business And Marketing
Experience
9 years, 11 Months

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Work Experience

Total years of experience :9 years, 11 Months

Senior Area Sales Manager at Saint-Gobain
  • Egypt - Cairo
  • My current job since January 2021

- Strategic Leadership: Spearheading comprehensive project and retail sales strategies, steering cross-functional teams towards achieving ambitious targets
within the region.

- Sales Cycle Expertise: Proficiently handling the entire sales cycle - from meticulously generating high-quality sales leads to diligently following up after initial client interactions. This meticulous approach culminates in securing, and
renewing orders, negotiating prices, and ensuring seamless deliveries.

- Technical Proficiency: Playing a pivotal role in the technical aspect of sales, I am adept at crafting and delivering compelling technical presentations to
elucidate the distinctive features and benefits of our products and services. This expertise bridges the gap between the client's needs and our offering

- Collaborative Partnerships: Collaborating closely with cross-functional sales teams, I synthesize customer requirements and translate them into actionable strategies, bolstering sales support, and amplifying customer engagement.

- Team Empowerment: Leveraging my extensive product knowledge, I impart valuable insights to my team members, elevating their prowess in
understanding the intricacies of our products and services.
This coaching reinforces their capabilities in providing tailored solutions to clients.

Area Sales Manager at Nippon Paints Egypt
  • Egypt - Cairo
  • July 2020 to December 2021

Market Penetration and Expansion: I played a pivotal role in pioneering the expansion of Nippon Paint Egypt into the Delta region, where I effectively managed operations across four governorates - Dakahlia, Damietta, Gharbeya,
and Menofeya. This involved orchestrating the launch of new products and fostering strong relationships with a diverse clientele.
- Team Management: Leading from the front, assumed multifaceted
responsibilities, including team management, development, coaching, and
motivation. This holistic approach ensured that the sales force was not only
equipped with the technical know-how but was also consistently driven to
deliver their best.
- Strategic Planning and Target Attainment: I formulated and executed
strategic plans that meticulously aligned with both divisional and personal
targets. My adept assessment of the sales team's strengths and areas of
improvement allowed me to optimize their performance and elevate their
contributions.
- Client-Centric Approach: By engaging in meaningful interactions with our customers, I fostered a profound understanding of their evolving needs. These
insights facilitated the fine-tuning of our offerings and further strengthened our
relationships.
- Competitor Positioning and Product Innovation: I spearheaded product
positioning initiatives, leveraging thorough market research and competitor
analysis. Furthermore, I orchestrated hands-on testing sessions with painters
and competitors to collect invaluable feedback, which in turn guided our
product enhancement endeavors.
- Network Expansion: To ensure widespread product availability, I proactively forged a network of new points of sale, driving product distribution and market
share.
- Efficient Sales Management Tools: I harnessed the power of SAP to streamline order creation and generate insightful sales reports, facilitating
data-driven decision-making.

Senior Sales Rep at Scib
  • Egypt - Cairo
  • April 2016 to July 2020

- Market Insight Leadership: I took a proactive approach to conducting comprehensive market analyses, unearthing
trends, and identifying crucial shifts that warranted strategic adjustments. My recommendations were grounded in
meticulous analysis and feedback, which enabled agile adaptation to market nuances.
- Strategic Competitor Analysis: By assessing consumer needs and meticulously studying competitors' market
share, strengths, and weaknesses, I uncovered opportunities for strategic positioning and innovative marketing. This
approach enabled me to offer tailored solutions that resonated with customer requirements.
- CRM-Driven Customer Engagement: Leveraging CRM tools, I meticulously managed visit plans, customer
complaints, and new customer acquisitions. This streamlined approach not only enhanced customer satisfaction but
also allowed for efficient tracking of customer interactions.
- Market Opportunity Capitalization: I consistently evaluated local market conditions, strategically identifying and
capitalizing on potential sales opportunities. My data-informed strategies enabled successful penetration into new
markets and increased market share.
- Knowledge Sharing and Collaboration: An active participant in fostering cross-branch collaboration, I shared
insights, best practices, and competitive intelligence across branches and headquarters. This collaborative approach
amplified effective practices and harnessed opportunities for business growth.
- Competitive Landscape Monitoring: My role included regular monitoring of competing markets, resulting in insightful reports detailing market movement and penetration. This comprehensive understanding informed our
approach to capturing market share effectively.
- Sales Analysis and Continuous Improvement: I collaborated with the team to scrutinize daily sales activities, identifying weaknesses and proactively strategizing to transform them into strengths. This approach allowed us to
consistently elevate performance levels.
- Customer-Centric Relationship Building: Through meticulously planned visits, I established and nurtured enduring partnerships with customers. This approach fostered trust and loyalty, positioning us as a reliable and
valued partner in their business journey.

Sales Representive at scib
  • Egypt - Cairo
  • July 2014 to April 2016

- Team Leadership and Expansion: I successfully orchestrated the management and growth of a team comprising
14 Colour Worlds, which saw remarkable expansion to 17 by the end of the year. This transformation was rooted in
my ability to inspire and lead, resulting in a cohesive and empowered team.
- Strategic Target Achievement: I adopted a strategic approach by dissecting the unique targets of each Colour
World. These insights formed the basis for tailored plans that not only aligned with their goals but also empowered
them to achieve exceptional results.
- Performance Enhancement and Reporting: By implementing meticulous reporting systems, I incentivized team members to surpass their targets through effective tracking of promotions and performance metrics. This data-driven
approach not only boosted sales but also cultivated a culture of success within the team.
- Decisive Leadership: My adept decision-making skills were evident in areas such as purchasing, where informed choices yielded higher results. This strategic decision-making allowed for the optimal allocation of resources, further
amplifying team performance.
- Professional Development Initiatives: I played a pivotal role in the professional development of painters by organizing and managing training courses. These initiatives not only enhanced their skills but also equipped them
with up-to-date knowledge of new products, bolstering their credibility within the market.
- Retail Point Expansion: My contribution extended to the expansion of the company's footprint through the successful conversion of new retail points into flourishing Colour Worlds. This achievement was a testament to my
ability to identify potential and translate it into tangible growth.
- Comprehensive Growth Strategies: I masterminded and executed comprehensive plans that drove both
horizontal and vertical growth within the region. These strategies translate into increased sales and an expanded
market share, underscoring my ability to envision and implement growth trajectories.

Education

Master's degree, Business And Marketing
  • at Arab Academy For Management, Banking And Financial Sciences -
  • January 2019
Bachelor's degree, Accounting
  • at Zagazig University
  • August 2008

Specialties & Skills

Strategic Leadership
Strategic Planning
Strategic Projects
COLLABORATION
LEADERSHIP
COMPETITOR ANALYSIS
MARKET SHARE
ATTENTIVE SERVICE
CUSTOMER SATISFACTION
MANAGEMENT
BRIDGES
CUSTOMER RELATIONSHIP MANAGEMENT

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Native Speaker
English
Expert

Training and Certifications

International Computer Driving License (ICDL), Central Agency for Public Mobilization and Statistics (Certificate)
Date Attended:
August 2007
General English Courses, The American University in Cairo. (Certificate)
Date Attended:
August 2006
YAT Professional Course In Excell (Training)
Training Institute:
Scib paints
Date Attended:
April 2016
Duration:
72 hours
Communication Skills workshop. (Training)
Training Institute:
Scib paints
Date Attended:
May 2018
Duration:
72 hours
SAP training course (Training)
Training Institute:
Nippon Paints Egypt
Date Attended:
November 2020
Duration:
72 hours

Hobbies

  • Traveling