مصطفى كريمة

Leading strategic marketing efforts for five prestigious automotive brands: Nissan, INFINITI, Renault, EXEED & ZEEKR. Responsible for a wide range of marketing activities tailored to the dynamic and competitive automotive industry, including:

Brand Management:
• Executing brand strategies and ensuring brand consistency across all channels.
• Developing and maintaining brand guidelines to create a strong brand identity.

Product Launches:
• Orchestrating successful product launches, including creating marketing plans, coordinating with cross-functional teams, and ensuring flawless execution.

Digital Marketing:
• Leveraging digital platforms to drive brand awareness and engagement through website optimization, social media marketing, and online advertising.

Advertising & Promotion:
• Planning and executing advertising campaigns, both online and offline, to reach the target audience effectively.
• Managing promotions and incentives to boost sales and customer loyalty.

PR & Media Relations:
• Cultivating relationships with media outlets and industry influencers to secure positive press coverage.
• Preparing and disseminating press releases and managing crisis communication as needed.

Event Management:
• Coordinating and hosting automotive events, product launches, and dealer conferences.
• Managing logistics, budgets, and promotional activities to ensure successful events.

Market Research:
• Conducting market research to identify trends, customer preferences, and areas for improvement.
• Utilizing data-driven insights to refine marketing strategies.

Collaboration:
• Collaborating with cross-functional teams, including sales, after-sales service, and dealership networks to achieve marketing and sales objectives.

Budget Management:
• Effectively managing marketing budgets to ensure optimal allocation of resources and maximize ROI.

Performance Analysis:
• Regularly analyzing marketing campaign performance using key metrics and KPIs to make data-driven improvements.

• Planning, developing, implementing and managing the overall digital, and offline marketing strategy.

• Planning, developing, implementing, and managing all digital marketing campaigns, including web, SEO/SEM, email marketing, SMS marketing, social media, PPC, Google and display advertising.

• Designing, building and maintaining the company's social media presence.

• Optimizing all digital marketing campaigns for better results.

• Manage and oversee various digital marketing channels.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Identify trends and insights, and optimize spend and performance based on the insights.

• Generated highly qualified leads from Digital Channels.

• Prepare and manage the digital & offline marketing budget.

• Oversee and manage all the company's social media accounts.

• Create activities for improving the quality of online content.

• Track and measure SEO, SEM, Google Analytics, Social Media, and Email Marketing metrics and provide reports.

• Track and measure all real estate portals and provide reports.

• Managing the company's listings on all real estate portals (Property Finder, Qatar Living, Mzad Qatar, Qatar Sale, and Hapondo).

• Track competitors activities on all real estate portals, online, and offline channels.

• Research competitors and provide suggestions for improvement.

• Supervised and delegated tasks to a team of 4 people.

• Managed all digital marketing campaigns.

• Coordinated directly with the web developers for the website enhancements.

• Increased sales through online channels by 67% in a period of 6 months.

• Increased social media engagement by 48% in a period of 6 months.

• Increased website traffic by 32% in a period of 6 months.

• Secured first page ranking for most of the important keywords through SEO.

• Consistently met short and long-term targets.

• Proactively participated in meetings and helped create new practices.

Specialized in promoting software products for vendors on affiliate marketing platforms like JVZoo, Warrior Plus, and ClickBank. My primary focus was on email marketing, and I achieved this by creating compelling landing pages and utilizing targeted display ads to reach my desired customer base. Through these strategies, I successfully expanded my email list, connecting with potential customers and facilitating product promotions in a highly competitive digital landscape. My efforts not only drove sales for the vendors but also played a crucial role in growing and engaging a dedicated subscriber base.

Managed external communication with overseas agents, facilitated interactions with embassies and notaries to ensure the necessary legal processes were completed accurately and efficiently. Customer relations and satisfaction were also a key focus, as I guided clients through paperwork and set clear deadlines for official documents and visa applications for our recruited helpers. My role contributed significantly to the smooth and successful recruitment process, allowing families to find reliable assistance while maintaining compliance with all legal and regulatory requirements.

Led the marketing efforts while creating, managing, and maintaining the project online pages to ensure they were up-to-date and visually appealing. My primary focus was on identifying and targeting potential buyers through tailored marketing strategies and campaigns. Met with clients to understand their needs, provided expert guidance, and facilitated the finalization of deals and contracts.