مصطفى فرحات

TECTRA is a real estate developer and construction company. My role is to develop and implement Tectra's long-term strategy, including identifying new business opportunities, analyzing market trends, and assessing potential risks.

Breadfast (YC 19) is the leading Q-Commerce in Egypt, delivering thousands of essential household products in minutes.

- Developed brand image and high-level communication.
- Supervised content & marketing communication for all channels.
- Engaged & retained customers through MKT automation tools.
- Supervised all digital production and outdoor campaigns.
- Analyzed customer data and built marketing tactics accordingly.

Nafham is the future of public education and currently is the destination for 6 million Arab online learners, Nafham provides school curriculum services & labor market training.

- Developed strategic direction, business plans, and KPIs.
- Maintained business growth.
- Hired self-motivated team members with a customer-centric approach.
- Scaled the business and secured funding.
- Aligned business direction with social impact.
- Developed brand image and high-level communication.

- Established and maintained ContactCars, FilGoal, and NBA Arabic version as market leaders in the online automotive and sports industries.
- Established several brand identities for all Sarmady's sub-brands.
- Participated in Market research with Vodafone Group to understand BOP mobile users' behavior in 2005 which developed into a prototype project.