Marketing and Project Manager
Seven Hills
مجموع سنوات الخبرة :13 years, 4 أشهر
- Coordinated and strategically managed every aspect of the brand creation and sustainability of the group’s projects.
- Successfully developed and executed a comprehensive marketing and business plan for the launch of 12 collections and 5 new products to the markets in respect to the brand guidelines and budgets.
- Drafted and enhanced brand guidelines and value propositions for the existing and newly launched products across different segments.
- Rebranded and repositioned the flagship store identity and value proposition leading to an increase in sales by more than 20% for the two consecutive years.
- Created a digital marketing/sales platform to increase brand visibility/equity creating value to customers and partners’ organizations.
- Ensured brand harmonization to enhance the customer’s experience.
- Created the brand ambassador program to endorse the company value proposition creating a deeper connection with the target audience.
- Developed the sales kit and communication plan (below the line and above the line) across different communication channels to efficiently reach out to our target market and successfully close new deals for the brand group.
- Identified market dynamics and opportunities. Highlighted the market risk and factors. Drafted and implemented a sales strategy to meet the company objectives in respect to budget and time.
- Kept track of the competition tactics, proposition and strategies in order to continuously provide high value for customers.
- Prepared a feasibility budget as well as cash flow analysis for all sales and marketing projects.
- Did a value engineering for the group and optimized processes reducing the total cost by 18%.
- Put in place and managed a customer service platform to meet all request on time and increase our key performance indicator of retentions and customer lifetime value significantly.
- Managed to put it in place a 5 years, yearly, monthly and weekly milestones/scheduled objectives. Monitored progress and did the necessary interventions ensuring the engagement of all stakeholders and meeting all goals.
- Shaped an incentives program to boost our sales for the year 2017&2018 despite the challenging economic situations.
- Assessed the company growth potential, critical challenges, opportunities and capacity of the team.
- Assessed companies’ financials, growth potential, critical challenges, and entrepreneurial capacity of the team.
- Kept up-to-date statistics on our selection process and maintained an ongoing pipeline of potential entrepreneur candidates.
- Proactively reached out and screened high-potential entrepreneurs running companies with US$500K - US$15M in annualized sales.
- Leveraged a network of businesspersons, investors, entrepreneurs, academics and journalists to nominate and review entrepreneurs.
- Drafted companies’ overviews and detailed profiles, which were used at Endeavor local and international selection panel; analyzing business concept, innovation, growth potential and management team.
- Prepared and coached final candidates for local selection panels and international selection panels.
- Managed relationships with selected entrepreneurs, including developing needs assessment (capital needs, mentorship, networking, etc.), ensuring deployment of services as appropriate, as well as tracking and monitoring progress.
- Designed, developed and managed all aspects of the support given to entrepreneurs including advisory boards, mentorship sessions with advisors and investors.
- Coordinated global programs such as the MBA summer program and E&Y Fellow’s program at a local level to best support Entrepreneurs.
- Worked with New York headquarters and local offices to provide selected entrepreneurs with additional support and resources from our network.
- Managed with the brand team the planning and implementation of a nation-wide trial activity campaign in Iraq as well as the execution of a trial activity in Mousul and Basra; coordinated with the creative agency the development of different touch points’ communication materials; drafted the activity recommendation form consisting of: activity objectives, business case justification, budget split, promotion mechanics, and return on investment analysis.
- Launched and conducted a project to analyze and predict competitors’ behaviors in Levant and Yemen. Performed a complete assessment of their tactical moves and strategies across different channels globally and locally; tracked their activities and marketing budgets across all segments; evaluated and analyzed their in-store visibility, communication tactics as well as their trade incentive structures.
- Prepared a full-fledged analysis of the Jordanian market. Identified real market dynamics based on information gathered from retail audit, global consumers’ survey and commercial team.
- Developed and conducted an analytical review to better understand the brand profitability, excise methodologies, and price structures.
- Designed and put in place a solid process flow for tracking the brand support expenditures (BSE) items, and control measures to ensure a comprehensive process.
- Negotiated with superior and high-quality hotels, restaurants and cafés to secure high visibility in strategic spots for our brand signs.
- Created the HORECA tracker, to better monitor the department budget and manage contracts.
- Supervised the full summer promotion of KENT at premium outlets. Managed teams of brand ambassadors. Optimized the current process, increasing the number of contacts by 50% per night.
- Acted as trade marketing representative (TMR) for key accounts over a period of 3 months; achieved 98% of daily calls and made sure that the overall availability of British American Tobacco brands is above 95%.
- Managed and evaluated the TMRs performance as part of the full field force evaluation.
- Recommended and executed an innovative initiative (Pack Pusher) that improved the efficiency of the TMRs work and increased the brands visibility.
- Created, coordinated and managed the 360° marketing plan compromising of media, promotions/animations, and public relations to successfully launch the new lipstick “L’Absolu Nu” which is the major launch for Lancôme make-up in the lip segment.
- Planned the make-up animations strategically, setting targets and incentives to achieve an uplift in sales. Prepared the 1st semester plan for make-up animations in advance, with restraints on budget/image by working with our distributors and retailers. Negotiated best animation packages and dates.
- Executed several marketing activities given brand guidelines across 7 countries. Managed a marketing “Below the line” budget and coordinated with agents on animations execution. Learned the basics of sales forecasting by applying marketing principles learned theoretically.
- Executed communication plans in order to better reach and attract our target market to generate new sales.
- Won of the consumer product division (CPD) challenge.
- Attended a luxury marketing make-up seminar at L’Oreal headquarters in Paris.
Key courses (/100) : Financial Accounting 93, Management Accounting 99, Intermediate Accounting 90, Business Finance 90, Credit/Risk Analysis 90. Awarded “Certificate of Outstanding Achievement” for graduating class of 2010, in recognition of academic merit, excellence of character, leadership and dedication to service.