Distributor Acount manager Levant area
Valvoline
مجموع سنوات الخبرة :14 years, 10 أشهر
Key Responsibilities:
• Grow the Valvoline Automotive and Heavy-Duty Business
• Attract, develop and manage new direct and indirect accounts (Distributors-WD-Heavy Duty Accounts)
• Mastering the territory
• Develop and manage relationships with key stakeholders and automotive distribution groups.
• Generate and translate in-depth market insights into strategy, tactics and added value propositions
• Provision of customer, competitor and market insights to the regional marketing, technology and sales teams to drive and support the development of the business.
• Develop and implement market specific sales & marketing programs and share best practices across the organization
Key Achievements:
• Planned, trained and compiled regular sales /product training for distributors sales force in 3 different countries.
• Increased geographical coverage for distributors by strategically enhancing and hiring sub distributors.
• Decreased the percentage of slow-moving item with better market feedback and research.
• Met and over achieved set budgets.
• Executed successful trade events for distributors in 3 different countries.
• Participated with the global taskforce team to efficiently utilize our company's different blending plants which resulted in shorter lead time and expanded use of each blending plant portfolio.
Key responsibilities
• Formulate the annual marketing plans including advertising, sponsorship, events and promotions, ensuring all initiatives are in alignment with BP regional strategy..
• Responsible for the sales and marking activities of BP/Castrol Auto Service centers across Oman.
• Develop and execute semi-annual technical market surveys to ensure brand positioning is in-line with the global direction.
• Liaise with agencies (social media, PR, merchandising and printing press) to ensure all messages are being delivered in the most effective way and in a timely manner.
• Develop and implement loyalty program app (Castrol Zoom) that aims to energize and increase clients and mechanics loyalty.
• Formulate market intelligence data to better analyze completion.
• Organize trade and marketing events for BP/Castrol existing and potential clients.
• Expand the Auto Service Center network to reach all industrial areas and major cities.
• Developed a strategy to support the retail department to push the carry on lubricants sales in the service stations resulting in a 4% incremental sales
Key Achievements:
• Launched 20 new Auto Service centers across Oman, contributing to an incremental 9% increase in sales.
• Executed 3 successful trade events; gathering over 600 potential and existing clients.
• Enhanced social media footprint and customer digital engagement.
Key responsibilities:
• Develop an integrated sales and marketing strategy to effectively achieve brand promotion objectives and increase market share
• Formulate and directed marketing activities and policies to promote product’s premium position.
• Head the sales and marketing team activities
• Establishing reliable extended coverage distribution networks
• Initiate market research studies and analyze their findings.
• Responsible for the annual marketing and pricing strategies
• Monitor competitors marketing and sales activity
Key Achievements:
• Increased sales by 29% within 3 months
• Exposed the brand to 5 new major cities and 15 new districts
• Expanded customer portfolio from 300 to 850 accounts in 1 year
• Deflated distribution related administration costs by 25% while maintaining premium service
• Trained and maintained 12 representatives
• Partnered with 3 main Auto-clubs in 3 major cities
• Positively engaged in social media presence by 40% increase
• Conducted market survey for south of Iraq and covered 500 outlets
• Conducted market survey in both Turkish and Lebanese market that covered 350 outlets.
• Successfully branded 70 outlets in 3 major cities in 9 months
Key responsibilities:
• Maximize market reach to cover untouched cities and districts
• Head the day-to-day execution of brand plans (trade promotions, key accounts and events)
• Implemented SOP actions to optimize efficiency
Key achievements:
• Enhanced exposure by branding 65 off-trade and 70 on-trade outlets
• Managed sister brands (Sol and Desperados beer) in Jordan and Iraq
• Slashed promotion costs up to 10% by utilizing POS and the added value services
• Achieved maximum sales efficiency through regular assessments, SOP and KPI’s
Key responsibilities:
• Engaged the target market around the brand vision, positioning and strategy
• Grow and expand a distribution network by gaining new on-premise customers
• Educate, train and evaluate sales force and customer staff members on product serving and merchandising
Key achievements:
• Enriched customers relation through 15% sales increase within contracted outlets
• Maximized profits through Offsetting cash investment by 35%-45% in contracted calendar events
• Energized and supported an average of 80 events annually
Key responsibilities:
• Optimized the product’s visibility and display
• Communicated promotional schemes and maintaining customer relationships
• Executed branding and merchandising strategies
Key achievements:
• Developed innovative POS material customized for the local market
• Partnered with major car-tuning teams, and ensured brand representation at more than 30 drifting events, speed tests and rallies
• Responsible for merchandising 120 outlets