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Moustafa Kattaria, Area Sales Manager

Moustafa Kattaria

Area Sales Manager·Henkel

Egypt

Diploma, Tourism and Hotels

Work experience

Total years of experience: 11 years, 0 months

Area Sales Manager

January 2005 - December 2013

Henkel

Cairo, Egypt

January 2005 - December 2013

-Leading a team of sales executives as well as other branches supporting crew.
-Motivating a sales team in achieving sales target.
-Improve the profitability of the company.
-Market surveys as to enable realising and exceeding the forecasted target.
-Ensuring full information regarding competitors (products, activities, prices and driving change on such basis).
-Excellent sales achievements for five years, constantly between 105-120%
-Communicating with company head quarter in various issues such as: strategies implementation, marketing and administration issues.
-Monitoring and maintaining branch stocks level and receivables.
-Staff training course design and implementation follow ups (technical and selling skills).
-Organizing and prioritising work loads for efficient time management.
-Managing all sales, marketing activities and the related operations in the branch.
-Actively driving sales forward by identifying further opportunities to sell such as incentive scheme which resulted in doubling the branch sales.
-Building solid relationships with the clients and delivering highest quality of customer services.
-Regularly achieving sales and other performance targets.
-Reporting an up to date sales situation using crystal mind sales and accounting system.
-Company products: Persil, Fa, Prill, Extra and schwarzkopf.

Company industry:
Retail & Wholesale
Job role:
Sales

Area Sales Manager

January 2005 - December 2013

henkel

Cairo, Egypt

January 2005 - December 2013

-Selling company products. Alcoholic drinks: Heineken and Stella. Non alcoholic drinks: Birell and Fairouz.
-Monitoring and maintaining stocks and receivables in stores.
-Driving sales forward by suggesting and following new sales schemes.
-Prioritising requirements according to level of importance.
-Time frame management.
-Regularly achieving sales and other performance targets.
-Building solid relationships with the clients and delivering highest quality of customer services.
-Coordinating work with staff.
-Reporting sales achievements on an up to date basis.
-Nominated as one of the best 20 selling companies all over the world for the year 1999.

Company industry:
Retail & Wholesale
Job role:
Sales

Front office

January 1995 - December 1996

هنكل

Egypt

January 1995 - December 1996

-Front Office duties.
-Food and Beverages duties.
-Chef duties

Company industry:
Retail & Wholesale
Job role:
Management

Education

Academy of Ismailia.

June 1996

June 1996

Diploma, Tourism and Hotels

Egypt

Studied all subjects concerning Tourism and Hotes field.

High School

June 1992

June 1992

High school or equivalent, Arts

Egypt

Studied subjects concerning high school. Such as Economics, English, Arabic, etc.

Skills

Hotels
Expert
Hotels
Expert
Sales
Expert
Sales
Expert
Driving
Expert
Driving
Expert
Marketing
Expert
Marketing
Expert
Reporting
Expert
Reporting
Expert
Computer Skills
Intermediate
Computer Skills
Intermediate
-Microsoft windows 2000, XP - Office applications (Microsoft Word and Excel)
Intermediate
-Microsoft windows 2000, XP - Office applications (Microsoft Word and Excel)
Intermediate
-Crystal mind accounting and sales system.
Intermediate
-Crystal mind accounting and sales system.
Intermediate
Hotels
Expert
Hotels
Expert
Sales
Expert
Sales
Expert
Driving
Expert
Driving
Expert
Marketing
Expert
Marketing
Expert
Reporting
Expert
Reporting
Expert

Languages

Arabic

Expert

English

Intermediate

Memberships

El Gezira Club

a member

January 1980