Franchise Head
Inspire Pharma
Total years of experience :31 years, 6 Months
• Business leader, managing sales team (6 TSMs, KAM & DSS) & Marketing team (PM) to drive business strategy and its implementation
• Monitoring business performance; managing risk and compliance
• Developing talent; facilitating sales & marketing scenario planning and decision making, supporting strategy setting and implementation.
• Accountable for HCV Franchise performance management; provide necessary support and influence for company strategy, resource allocation, analysis, & execution. Manage/Support the Franchise portfolio valuation process.
• Influencing decision-making of the company & Integrated Franchise Team to drive results and actively contribute to operational objectives.
Review Company growth opportunities by determining new product potential for customers and evaluate risks.
. Execute product marketing launch process, strategize on market positioning, value propositions to facilitate communication and sales presentations.
. Lead company product managers to implement New Product Market Launch plans with sales materials and promotional elements to increase sales of new and current products.
. Review and report market and industry trends to Product Management and Business Development.
. Manage in-depth insight on market’s competitive landscape
. Review market landscape, forecast market dynamics trends and competition and suggest marketing strategies.
. Coordinate with marketing, commercial development, clinical, research regulatory and manufacturing.
Manage an effective, efficient and productive Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed.
Develop Disease Management analyses of therapeutic areas of relevance, and strategic assessments of the company’s products in the Egyptian market.
Ensure effective team communication throughout the marketing department through the application of suitable reporting systems and structures and the identification and provision of appropriate training.
Coaching of Product Managers and Marketing Associates in various aspects of management
long Experience in Pharmaceutical industry business started with sales responsibilities as a medical Representative followed by FLM (First Line Manager/Sales Supervisor) responsibilities, the year after year success in sales responsibilities pave the way for 2nd step in my career pass in the Marketing field, where i started as Associate Product Manger in Egypt followed by repeated promotions till Senior Brand Manager position for Middle East Countries.
i have long diversified experiences with different disease areas, therapeutic classes & Sales Force Management / training
2006-2008: Brand Manager, For Bristaflam, CNS & CV Products Middle East
Responsible for all marketing Plans and activities of Bristaflam business (NSAIDs
market), CNS Products (Buspar, Serzone, Motival & Modicate) & CV Products
(Lipostat, Staril/Monopril, Capoten & Capozide) at country & Regional level
Brand Manager, Bristaflam, Buspar and Donormyl Middle East
Responsible for all marketing Plans and activities of Bristaflam business (NSAIDs
market), Buspar (anxiolytic market) & Donormyl (insomnia market).
Brand Manager, Bristaflam &Buspar, Egypt
Responsible for all marketing Plans and activities of Bristaflam & Buspar
Buspar Brand Team Leader, Middle East
In charge for Buspar marketing plan and activities, Middle East
(In collaboration with two colleague product managers in Saudi Arabia, Gulf & East
Mediterranean).
Velosef Brand Team Leader, Middle East
In charge for Velosef marketing plan and activities, Middle East
(In collaboration with two colleagues product managers in Saudi Arabia, Gulf & East
Mediterranean)
Brand Manager, Anti-infective and Bronchodilators, Egypt
Responsible for all marketing Plans and activities of velosef (market
leader), Amikin, Hiconcil, Mycostatin and Quibron T/SR.
Associate Product Manager, Anti-ifective and Bronchodilator,
Egypt
Responsible for all marketing Plans and activities of Velosef (market
leader), Amikin, Hiconcil, Mycostatin and Quibron T/SR in Egypt, working
close and reporting to anti-infective group product manager With many
authorities and responsibilities of a product manager.
Field sales supervisor Egypt
Responsible for four Governorates (34 territories) in Delta region covered by
10 Reps Working on Anti-infective products, Multivitamins, Bronchodilator and
nutritional products.
-the launch experience as supervisor for the injectable cephalosporin Totacef
(Cefazolin) (1995)
- the launch experience as supervisor for the tablet multivitamins Theragran
stress formula (1995)
- the launch experience as supervisor for the Bronchodilator Quibron-T/SR
(1994)
Medical Representative
Working on Cardiovascular products (Antihypertensive) and CNS products
(anxiolytic and antipsychotic).
-The launch experience as a medical rep. for the targeted spectrum
antibiotic Azactam (late 1992 and 1993).
MBA Marketing
