Brand Manager
Qatar Airways
مجموع سنوات الخبرة :24 years, 10 أشهر
Responsible for overseeing the whole creative process either for one single product or a group of services and products. Whether they work in-house with the marketing department of an organization or for a brand, marketing or advertising consultancy supporting clients during different projects, typical tasks include the following;
- Researching the consumer markets, monitoring the latest market trends, and identifying all the potential areas a brand must invest in considering the spending habits and the needs of the customer.
- Analyzing the price of the products and thinking about its potential profitability.
- Coming up with names for existing and new services and products as well as thinking of ideas for upcoming launches including package imagery (the fonts, colors, size, and shape).
- Supervising the production of media buyers and printers, copywriters, liaising with art designers, road shows, exhibition stands, email campaigns, TV adverts, websites, direct mail packs, and magazine and newspaper advertisements.
- Overseeing the sign off of marketing campaigns and literature, ensuring that the messages and designs meet the regulatory guidelines set by the brand, and liaising with compliance and legal personnel.
- Coordinating the launch program to not only employees but to external customers as well.
- Monitoring the consumer reactions and the distribution of the product via market research and focus groups.
To take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. The Manager collaborates with Consumer Insights, Culinary and Beverage and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects.
1. Steward of the brand that supports our new brand promise, brand vision, brand position, brand architecture and achieves overall business goals for the brand.
2. Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise.
3. Participates in brand strategy discussions and in setting a bulls-eye consumer target.
4. Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
5. Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
6. Analyzes historical new product launches, and reports on vitality rates.
7. Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
8. Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
9. Leads consumer and brand learning plan development and oversees execution and findings of research studies.
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11. Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items.
12. Analyzes consumer, category, competition, and channel/customer as part of a situation assessment.
13. Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
14. Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
15. Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
16. Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
17. Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year.
18. Leads and collaborates with research & engineering to develop and execute innovation platform pathways, product innovation and renovation.
19. Provides direction for key customer innovation summit presentations.
20. Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability.
21. Works collaboratively with operations/sourcing to identify and develop productivity initiatives.
22. Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan.
23. Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.
Protects organization's value by keeping information confidential.
Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
Accomplishes marketing and organization mission by completing related results as needed.
Develop and set annual budget and plan in coordination with chairman to estimate all expenses during the year.
Participate in different committees to set the company's strategy and policies to be able to achieve company's vision and mission.
Set the strategy & vision for the sales processes to manage and achieve the sales objectives.
Being proactive to develop and improve continuously the sales system to be able to maximize sales profitability and to expand internally & outside Egypt.
Set detailed annual sales plan and monthly targets to ensure achieving sales targets.
Set the pricing policy for different department products and its promotions to ensure achieving company's objectives.
Direct human resources activities, including the approval of human resource plans and activities in coordination with HR department, the selection of high-level staff and the training and gross salary in coordination with HR department.
Coordinate with the marketing manager creating, innovation and developing sales promotions and other related activates to ensure achieving company's objectives
Ensure awareness with all competitors' data to ensure leading the market.
Lead different sales teams meetings periodically to ensure achieved versus planned objectives and also development plan.
Ensure fully coordination between different departments either internally or external the sales department to be able to achieve the targeted objectives.
Present detailed reports to the management to ensure their full awareness of the process detailed performance and objective achievement and competitor's position.
Follow up the implementation of sales operations with the sales team to ensure achieving the sales targets.
Analyze sales figures and identify the strength and weakness points to overcome it to be able to achieve sales targets.
Follow up daily achieved sales versus planned ones.
Develop and set annual budget and plan in coordination with chairman to estimate all expenses during the year.
Participate in different committees to set the company's strategy and policies to be able to achieve company's vision and mission.
Set the strategy & vision for the sales processes to manage and achieve the sales objectives.
Being proactive to develop and improve continuously the sales system to be able to maximize sales profitability and to expand internally & outside Egypt.
Set detailed annual sales plan and monthly targets to ensure achieving sales targets.
Set the pricing policy for different department products and its promotions to ensure achieving company's objectives.
Direct human resources activities, including the approval of human resource plans and activities in coordination with HR department, the selection of high-level staff and the training and gross salary in coordination with HR department.
Coordinate with the marketing manager creating, innovation and developing sales promotions and other related activates to ensure achieving company's objectives
Ensure awareness with all competitors' data to ensure leading the market.
Lead different sales teams meetings periodically to ensure achieved versus planned objectives and also development plan.
Ensure fully coordination between different departments either internally or external the sales department to be able to achieve the targeted objectives.
Present detailed reports to the management to ensure their full awareness of the process detailed performance and objective achievement and competitor's position.
Follow up the implementation of sales operations with the sales team to ensure achieving the sales targets.
Analyze sales figures and identify the strength and weakness points to overcome it to be able to achieve sales targets.
Follow up daily achieved sales versus planned ones.
keep the level of service on the world class service by managing the customer service staff to be on the best performance all the time
train the staff on the latest techniqes of customer service
solving patient problems
meetings with supervisors to put the main planes of daily work
attend the meetings with the general manager to discuss the latest news of work and share our ideas
Manage the customer service dep.
After sell services
Supervising the customer service team at tow branches
Supervising the Customer Service team at Alexandria branch
Manage the sales team
hit the sales target monthly and yearly
manage the 32 sales lines on the area
manage the 53 sales staff
distribute the sales targets for all 11 sales lines
achieve the sales targets
train the supervisors and sales men on the new sales techniques
daily meetings with the sales team
weekly and monthly sales reports
build very good comunication channels with customers
manage the daily issues related to the salesmen and solving the urgent problems
attend the meetings with regional sales manager
Deal with customers for arrange the reservations or flight tickets, hotels, cruses and HAJ