Moustafa Salama,  Industrial Senior Sales

Moustafa Salama

Industrial Senior Sales

Lesaffre Egypt

Location
Egypt
Education
Bachelor's degree, Languages and Translation
Experience
14 years, 11 Months

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Work Experience

Total years of experience :14 years, 11 Months

Industrial Senior Sales at Lesaffre Egypt
  • Egypt - Cairo
  • My current job since May 2023

Responsible to implement all sales activities and maximize business opportunities in baking yeasts and ingredients with B2B and Horeca channels.

Commercial Merchant at Canal Sugar
  • Egypt - Cairo
  • January 2021 to April 2023

Work closely with Business & Product leadership to define the product vision, product strategy and product roadmap for Supply management within Client’s B2B and Horeca Marketplace.

Food Service Sales Manager at BAYARA Limited Egypt
  • Egypt - Cairo
  • September 2019 to November 2020

- Prepares the yearly Sales plan for the ( Horeca ) with the coordination of their sales team and submits to the Group Commercial Director for approval.
- Communicates and cascades it down to the overseen managers and participates in converting it into monthly measurable targets for their second liners.
- Prepares the Sales policies & procedures manual and submits to the Group Commercial Director to review and approve.
- Monitors their ongoing implementation.
- Incorporates all changes upon their occurrence, and ensures clear communication of those changes to his direct report.
- Sets the standards and performance measures of the Sales operations in line with the department’s strategic objectives, and monitors their timely implementation, and ensures their achievement
- Identifies new sales leads, and expands coverage for the assigned product(s) and communicates arising cross-sales opportunities to the concerned Sales team.
- Conducts sales calls to Key Customers, and provides them with creative solutions to finance their purchase
- Build strong and credible relationship to ensure customer retention and optimum customer satisfaction from the sales experience at our Company.
- Consolidates and analyzes his teams' monthly sales achievements and prepares monthly sales reports highlighting actual versus forecast, providing recommendations for improved performance (if needed).

Unit Sales Manger HoReCa Sector at El Doha for food stuff Co
  • Egypt - Cairo
  • January 2014 to September 2019

- Determining monthly goals, Plans and reviewing KPIs and monthly offers with clarifying the strategy for all of this.
- Forecasting market demand.
- Develop and serve, distribution, visibility and coverage plan.
- Ensure all goals and objectives of products availability, coolers, Plano gram.
- Tracking Monthly Sales performance for total areas and each sales point.
- Planning & executing Monthly and annual promotion calendar.
- Follow up &review daily performance of customers and give constructive feedback to sales.
- Reviewing market status " competitive and Imitation products " throw supervisors reports.
- Finding different solutions to control customer's problems to reach to the best result.

Sales Executive (HoReCa Sector) at Arab Dairy
  • Egypt - Sharm el Sheikh
  • April 2011 to October 2013

Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.

Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.

Sales Representative at Savola Foods
  • Egypt - Cairo
  • November 2008 to October 2010

Sells products by establishing contact and developing relationships with prospects You would be responsible for finding and winning new customers, as well as looking after existing customer accounts

Education

Bachelor's degree, Languages and Translation
  • at Higher Cairo Institute Languages and Translation
  • September 2008

Languages and Translation

Specialties & Skills

Communication Skills
Independent Thinker
Decision Making Skills
Smart Order Routing
MS Office Automation
MS office
Sales Analysis
Negotiations
forecasting
Negotiation

Languages

English
Intermediate
German
Beginner

Training and Certifications

Negotiation Skills (Training)
Training Institute:
360 Solutions training center
Date Attended:
October 2018
Duration:
12 hours
Sales Advantage (Training)
Training Institute:
Dale Carnegie training center
Date Attended:
March 2011
Duration:
60 hours
Communication for a better work relation (Training)
Training Institute:
elements
Date Attended:
March 2017
Duration:
36 hours
Language and Computer Skills (Certificate)
Date Attended:
October 2010
Valid Until:
February 2011

Hobbies

  • Freestyle football