Mriganav Borah, Brand Consultant - Marketplace

Mriganav Borah

Brand Consultant - Marketplace

Amazon - United Arab Emirates

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, B.Tech
Experience
8 years, 11 Months

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Work Experience

Total years of experience :8 years, 11 Months

Brand Consultant - Marketplace at Amazon - United Arab Emirates
  • United Arab Emirates - Dubai
  • My current job since March 2022

• Prospect, recruit and manage selling partners/ brands to 3P marketplace for Hardlines categories
• E ectively prioritize and lead them to realize product opportunities and goals in regards to online content, fulfilment, advertising, event participation and brand expansion
• Track and report business development results, analyse data, publish action plan recommendations for respective portfolios

Partner Insights Manager - Retail at Amazon - India
  • India - Chennai
  • October 2019 to February 2022

• Handled vendor management for paid memberships in terms of end to end market insights program
• Strategized new onboarding process to enhance vendor activation period, implemented credit utilization campaigns to drive maximum subscription usage and initiated mechanisms to uplift overall program satisfaction based on vendor anecdotes
• Built new type of surveys that later got included in the program and maintained 100% quality overall while performing all level operational tasks from survey tra c estimation to report generation

City Manager - Enterprise at Practo
  • India - Kolkata
  • June 2015 to October 2019

• Built and led the city's account management team handling MRR business of 2.5M+ for enterprise segment consisting of hospitals
• Engaged with C-level and board level decision makers to strategize long term business partnerships
• Grown the biggest key accounts portfolio of the country (+25%MoM), enhanced city's MRR from 1M to 2M in 1 financial year and secured a benchmark record of 0% churn in 2018-19
• Introduced practo's digital marketing product - "Connect" in Chennai (2017), SaaS product - "Qikwell" (2016) and 1st tangible product - "Tab" (2015) in Kolkata
• Got promoted 4 positions in 4 years from Territory Sales Manager to later as City Head due to consistent high performance and swift adaptation to shifting priorities and projects in 2 toughest Indian markets

Education

Bachelor's degree, B.Tech
  • at Lovely Professional University
  • May 2015

Only university graduate to get 3 on campus placement offers in the year 2015

Specialties & Skills

Consumer Insights
B2B eCommerce
Qualitative Market Research
National Account Management
Digital Advertising
Qualtrics
Microsoft Tools
CXO level engagement
Sales Management

Social Profiles

Personal Website
Personal Website

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Languages

English
Expert
Hindi
Expert

Training and Certifications

Working Backwards Method (Training)
Training Institute:
Amazon
Date Attended:
October 2020
Duration:
12 hours
Developing Business Acumen (Training)
Training Institute:
LinkedIn
Duration:
10 hours

Hobbies

  • Debating and Quizzing
    National winner in Debating and Quizzing contests across the country