Brand Executive - E-Commerce
zafco
Total des années d'expérience :14 years, 5 Mois
- Sales of automotive tires, batteries, lubricants through ZDegree retail outlets and mobile vans
- Services revenue from niche segment of providing tire replacement, wheel balancing, oil change, washing ETC
Job responsibilities :
- Initiate and drive Strategy, policy and procedure formulation process for ZDegree ecommerce business unit and finalise them in close association with the management.
- Coordinate with the consultant, developers and designers to set up and finalise e-commerce website for ZDegree including media planning and functional enhancements. Collaborates in the development and execution of online customer acquisition program.
- Develop a marketing & promotional calendar for Zdegree ecommerce business unit. Serve as digital marketing lead for www.myzdegree.com including day-to-day operation management, and optimization. Identify and develop new traffic-driven opportunities to increase audience and reach.
- Keep monitoring, measuring and updating the site as per the marketing & promotional calendar of ZDegree
- Initiate and lead budgeting process along with GM until finalization and manage the same as far as operating cost, capex and sales turnover are concerned.
- Setting up of sales target for the division in consultation with the GM and Provide strategic direction for ecommerce team to achieve the sales and traffic target. Designs and recommends online sales programs and sets short and long term online sales strategies.
- Serve as primary sales contact for E-Commerce buyers, production manager and project managers
- Developing, measuring and reporting KPIs on monthly basis
- Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with the professional prospective audience through dynamic, world-class content.
- Utilize CRM, order management and sales data to sell and support the client experience
- Build Elite/VIP sales through client development and establishing personal relationships and continually look to build client base on all spend levels
- Act as primary liaison for the warehouse, ensuring timely order processing, and communicating relevant updates on product, expected order volume, etc.
- Develop digital marketing plans and proposals including paid/natural search, search engine optimization (SEO) Search engine marketing (SEM), mobile, and web community/customer engagement programs. Analyze and measure business impact for brand awareness, conversion and loyalty.
- Track performance of digital marketing campaigns and KPIs. Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions.
- Proactively develop external partnerships and support contract negotiations with external partners and/or vendors to maximize efficiency and effectiveness of the ecommerce marketing investments.
- Manage website assets & content including product set up, homepages, category pages, landing pages & promotional assets. Contribute to e-mail marketing efforts by drafting, segmenting, and launching targeted email marketing campaigns.
- Executes and maintains website product, pricing, promotions and content using e-Commerce tools.
- Communicate with content writers effectively to plan web content and explain them vital details that should be included within the advertisement. Analyze the performance of the web advertisement in increasing sales of the organization.
- Plan and execute benchmarking exercise to monitor the performance of competing ecommerce sites and keep tab on their activities against of ours.
Search Engine Optimization
Social Media Marketing
Email Support & Marketing
Online PR
Projects Communication
Web Analytics
Online Marketing Executive, PakWheels.com February 2012 - Present
Confiz Solutions, Lahore.
Key Responsibilities: • Creating, developing and managing content for Pak eVenture web properties including PakWheels.com
• Copyrighting & proofreading of web content.
• Overseeing freelance writers and community outreach organizers of PakWheels.
• Evaluating performance of web content on Google Anlaytics, tracking SEO on SEOmoz, and tasks management on ASANA.
• Weekly reporting of Google Analytics highlights to Product Manager, Marketing Manager and General Manager.
• Creating web strategies for performance improvement
• Social Media Campaign handling and contests management.
• Managing Social Media of Pak eVentures including PakWheels facebook page, twitter, Google+, Pinterest and responsible for Social Media Marketing of other ventures.
• Redmine ticketing for technical enhancements, on site optimization and web design improvements (PakWheels new design is being incorporated and will be live soon)
• Search Marketing consultation for clients Simplicant and AT&T
• Defining processes to build Online Marketing services available in Confiz services and planning to succeed in heading the Online Marketing department.
• Developing editorial guidelines, technical writing planning, online marketing planning and execution, PPC campaigns and policies for various online marketing functions.
• Google Webmaster Tools, Wordpress blog, Newsletters
• Facebook Ads, Linkedin Ads, Paid Discovery
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Key Responsibilities: • On page optimization of website content before publishing.
• Social Media Marketing for fashioncentral.pk
• Client SEO project handling for DenofDelights.pk
• Offshore SEO client NextDocs Corporation
• Fortnightly website performance and tracking presentations (Google Analytics)
• PPC campaigning for London Metropolitan University.
• Products optimization on Fashioncentral eCommerce.
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Key Responsibilities: • Digital Ads management on ad server Helios IQ
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• Email communication with publishers, ad agencies and digital campaign managers
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eTechsol International, (Ufone Social Media, Selfexamengine.com) Lahore.
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• Offsite optimization of selfexamengine.com
• Online marketing activities according to Google Analytics reports by SEO Manager.
Microsoft Digital Marketing competency to help showcase online marketing expertise. This assessment, for partner sales roles, tests their knowledge of Microsoft Digital Marketing solutions. This course prepares partners for the requirements of the Digital Marketing Competency. This module focuses on Search Engine Optimization (SEO). The module highlights best practices with Bing.
Essetials of graphics, design and color theory Working with illustrator documents Drawing and transforming objects Managing color and transparency Typography and using type in illustrator Controlling effects, appearances and graphic style Building graphic objects and working with images Preparing graphics for web or screen display Photoshop intro, working with selectors and layers Using masks and channels Working with type and vector tools Adjusting adn processing photographs Retouching and manipulating images Working in Adobe Camera Raw Painting and filtering an image Outputting for Print media and the web Introduction to Animation and Adobe Flash Creating Animations & Managing Frames Creating Flash banners, buttons and icons Including sounds ana vidoes in animations Creating web pages using HTML and XHTML Controlling page sytles and layout with CSS Adding graphics and multimedia in web pages Using Dreamweaver for rapid web development
Market Research Strategic Marketing Marketing Management Search Engine Marketing Online Advertising Web Analytics