Breast Cancer Squad Lead – Levant
Roche
Total years of experience :19 years, 8 Months
- Breast Cancer Disease Area Lead in Levant Countries (Portfolio Revenue of 48 Mio USD)
- Leading a fit for purpose team that includes cross-functional members such as market access, medical, marketing and sales and other functions in Levant. - Responsible of all decisions pertaining to squad (Vision, P&L, decision-making, resourcing, strategy, tactics, smart risk).
- Site Head for Jordan & Palestine.
- Executive committee member of LAWG PhRMA-Jordan
- Site Head for Jordan & Palestine.
- Market Access Manager for Hematology & Specialty line in Levant Countries.
- Member of ME People Development Design Team
- York Summer Workshop in Foundations of Economic Evaluation in Health Care - University of York - UK
- Summer Workshop in Advanced Methods for Cost Effectiveness Analysis: Meeting Decision Makers Requirements - University of York - UK
- Lead of LEVANT Biological/Bosimilars Action Team (BAT)
- Executive committee member of
- Managing the whole company portfolio and leading a team of 15 FTEs across three countries
- Establishing long-term partnership on the level of building capabilities, health technology assessment (HTA) and clinical research with multiple governmental institutes in Jordan and Palestine.
- LEVANT Biological Action Readiness Lead
- Member of LEVANT Leadership Team
- Executive committee member of LAWG PhRMA-Jordan
- Lead of Country Performance Monitoring Team in Jordan & Palestine
- Lead of LEVANT Biosimilars Integrated Strategic Team
- Member of LEVANT Integrated Strategic Teams for Oncology, Neuroscience and Hematology.
Oncology,
I am responsible of the creation and communication of marketing strategies and follow-up on the implementation of marketing tactics for CD20 Products and Avastin in Jordan and Palestine markets..
- DUTIES & RESPONSIBILITIES:
1. Supervise and help the development of the allocated brand strategies and manage the development/implementation of brand plans designed to deliver the required business outcomes:
- Manage the development the Annual Brand Plans (ABPs), in line with the Business Planning Process and in collaboration with medical, communications, market access, regulatory and sales teams.
- Coordinate with the internal stakeholders to ensure proper allocation of resources for the product promotion and make the appropriate budget phasing.
- Collaborate with Market Access to conduct the needed market surveys to ensure reliable data in the ABPs.
- Translate the marketing strategy into an effective Sales Action Plan & implement it with the sales team in order to achieve the sales results.
- Monitor sales to ensure that tactical plans are completed in accordance with timing, budgetary requirements, standards and changes if needed.
- Ensure that appropriate team training and updates are held timely to guarantee high level of product knowledge and consequently improved quality of calls.
- Evaluate and approve the proposed tactical plans in line with brand plans & strategy.
2. Effective People Leadership :
- Ensure that each team member understands the objectives, the brand strategy and the expected outcomes.
- Coach the sales team on selling techniques and customer management in order to ensure the effectiveness of the sales calls.
- Assess calls quality through regular double visits, and address issues or opportunities for improvement in a timely manner.
- Supervise the field force to ensure achievement against Job Accountabilities and Objectives.
- Conduct performance reviews, update development plans and compensation planning for team members.
Responsible of implementing all Sales and Marketing activities related to Avastin and other Oncology line products in Jordan and this includes:
▪ Sales activities in terms of calling on physicians, delivering key massages, KOL
management and following up tender business.
▪ Organising and presenting scientific group meetings, Marketing Advisory Boards, Consultancy Meetings.
▪ Special Marketing Tasks :
1. Special marketing task for Avastin including messaging and annual brand plan preparation.
2. Planning and executing the launch event for Avastin OC in Jordan
3. Starting Q4 2011, I am assigned to be responsible of Avastin Pre-Launch in Ovarian Cancer including Launch readiness process plus Marketing and Sales activities including the following:
Market size potential analysis and forecasting, Market research, organising
Advisory Board for KOLs.
▪ Preparing Avastin’s Annual Brand Plan in different indications followed by successful implementation and setting different promotional tools and tactics to be implemented in the market to gain the proper positioning of Avastin in alignment with the global strategy.
▪ Organizing different Cancer Awareness Activities (Breast, Lung and
Colon).
▪ Member of the IDEAL Project Team in Jordan.
This project describes in deep detailed patient flow for all products and per indication. It is a patient forecasting project on monthly basis and during Business Review phases. This is done for all products and per indication.
We got best IDEAL project award in Middle East in 2010
Supervisor for the OBS line/ Schering Plough
OBS line includes :
- Woman Health Care Products.
-Anesthesia Products.
-Psychology Products.
Medical Sales Representative. - hospital line
Job description
Coordinate overseas meetings and seminars for our clients
Create marketing and action plans for company products and strategies
Create annual and monthly forecasts and applying the action plans to meat the target
Follow up key-opinion leaders in the institutions including government tenders and the private markets through the application of key-account management program
Establishing RTD, scientific lectures, meetings to deliver our vision and concepts to the clients
Searching for new market opportunities and extend our coverage in the area
Achievements
Assist in Establishing new protocols in the major medical centers concerning post operative pain management which improved the quality of service in the hospitals and at the same time the this procedure reflected a remarkable sales growth beyond our expectations
Penetrated new markets - mainly the government sector - and established a solid ground for the
company
Achieving the target in all products assigned to me
Achieving 124% target in tow of our strategic products
-Courses and Training:
1. Team Building Workshop.
Dec. 2007 (Dubai).
2. Speaking & Presentation Skills.
Dec. 2007 (Dubai).
3.Key Account Management.
Sep. 2007 (Cairo).
4. Engage (a new concept for selling skills and Marketing).
May 2007 (Cairo).
5. BMS Course In Advanced Selling Skills.
Jan. 2007 (Cairo).
Medical Representative. - Hospital line
Job description.
Create marketing and action plans for company products and strategies
Create annual and monthly forecasts and applying the action plans to meat the target
Follow up key-opinion leaders in the institutions including government tenders and the private markets through the application of key-account management program
Establishing RTD, scientific lectures, meetings to deliver our vision and concepts to the clients
Searching for new market opportunities and extend our coverage in the area
Achievements
Achieving about 200% target in tow of our strategic products - government sector tenders
Achieving 35% growth in the private sector in more than one of our products
- Courses and Training :
1. Emotional Intelligence.
Nov. 2006 ( Amman)
2. Spin Technique.
June 2006 ( Amman)
3. Negotiation Skills.
March 2006 ( Amman)
4.Advanced Selling Skills.
Jan. 2006 ( Beirut)
5.Professional Medical sales representative.
Sep. 2005 ( Beirut)