Country Sales Manager
Saudi Signs N Store
Total years of experience :14 years, 2 Months
➢ Responsible for handling all UAE based FMCG clients targeting Saudi Market
➢ Review and analysis of new campaigns: price, media and profit wise
➢ Promoted media solutions to achieve:
i) sales & collection targets
ii) expand customer base & maximize profitability
iii) protecting profits by effective negotiations
➢ Portfolio management responsibility: successfully added key clients like Henkel, Tilda Rice, Friesland Campina and Americana improving topline and bottom-line objectives
➢ Responsible for servicing existing clients, develop new clients to promote premium and innovative media solutions
➢ To keep abreast of competitor’s new launches, product acceptance and developments to prepare counter strategies and achieve market share metrics
➢ Maintain a deep understanding of customer needs and monitor their preferences
➢ Provide expertise when setting and adjusting pricing plans and discount rates
➢ Monitor competition, economic indicators, and industry trends
➢ Attend to customers’ queries and provide appropriate solutions. Focus on both business growth and client retention.
➢ Annual budget planning and sales forecasting
➢ Review and analysis of new campaigns: price, media and profit wise
➢ Promoted media solutions to achieve:
i) sales & collection targets
ii) expand customer base & maximize profitability
iii) protecting profits by effective negotiations
➢ Portfolio management responsibility: successfully added key clients like Proctor & Gamble, Binzagr, Mayar and Luna improving topline and bottom-line objectives
➢ Responsible for servicing existing clients, develop new clients to promote premium and innovative media solutions
➢ To keep abreast of competitor’s new launches, product acceptance and developments to prepare counter strategies and achieve market share metrics
➢ Maintain a deep understanding of customer needs and monitor their preferences
➢ Provide expertise when setting and adjusting pricing plans and discount rates
➢ Monitor competition, economic indicators, and industry trends
➢ Attend to customers’ queries and provide appropriate solutions. Focus on both business growth and client retention.
➢ Annual budget planning and sales forecasting
➢ Develop plans and strategies to approach key clients in line with company’s business strategies
➢ Instrumental in increasing company revenue by designing new promotional opportunities
➢ Gathering and organizing information to help with decision making regarding media placement, campaign
length and technical details ensuring client needs are met and concerns are addressed
➢ Coordinating with sales team, creative team, production and media services to ensure that advertising
materials are created, produced and published as per client’s requirements
➢ Perform market research to assess viability of potential new products and to measure success of recent campaigns
➢ Staying in close communication with the client, answering queries, explaining strategy and providing
status updates
➢ Recommending creative concept revisions according to the client’s needs and preference
➢ Evaluation and reports of key competitor’s activities to the management enabling development of counter strategies
➢ Monitor achievement of sales, profit and turnover objectives
➢ Meeting prospective clients to sell media solutions based on client needs, objectives and budgets
➢ Mapping of target customers relevant to category
➢ Developing new client relationships offering innovative solutions
➢ Maintain regular contact with both agencies and clients
➢ Performing competitor analysis by keeping abreast of market trends to achieve market share metrics
➢ Effectively coordinated with back office and service team to reduce turnaround time
➢ Liaising with both marketing and production department to maintain promised delivery timelines
➢ Resolving sales or production issues to ensure complete customer satisfaction
Masters in Business Administration
Bachelors of Commerce