Head Of Digital Marketing
Adidas
Total years of experience :13 years, 11 Months
Leading Digital Activation across Brand, Product and Commercial Campaigns for 5 key markets (Emerging markets) for Adidas - India, ZA, MENA,
Israel and Turkey. Key Areas of Working - Media Buying, Online Consumer Engagement, Direct to Channel Growth, Social Media, Content Marketing,
Marketing Automation
• Planning and Execution of Channel Based Strategy for Brand, Product and Commercial Campaigns on digital platforms across owned, paid and earned
mediums. Collaborate with Brand, Merchandising and Retail teams to deliver Brand and Business KPIs (Share of Search, Store Walk-ins, Sign ups. Sell
throughs, Conversation Rate)
• Ownership of Consumer Journey Improvement on .com to support high conversion through commercial and full price campaigns. Full Funnel Tracking
from first interaction to check-out in collaboration with regional SPOCs to deliver performance KPIs online consumer journey. Tracking and reporting
performance KPIs as CTRs, Conversion and Revenue Growth through key campaigns.
• Marketing budget planning, allocation and buying in collaboration with agency on board to drive brand saliency and D2C sales
• Overall Digital Performance Tracking across key EM Campaigns - Consumer Funnel, Engagement and Conversion
Key Campaigns - FIFA 2022, Run for the Oceans, Members Week, Ultraboost 22, BlackFriday
Brand and Digital head for Coats South Asia Business. Leading the team across India, Bangladesh and Sri Lanka to drive brand KPIs and metrics across salience, predisposition, search volume and digital engagement.
• In Store branding and product activation across 300+ Key Outlets.
• Offline brand activations through industry events in the space of Industrial threads and Account Based Marketing programs with key players like
Myntra, Nike, Aditya Birla.
• Leading Coats digital transformation journey through activations across digital performance ( SEM, SEO, Programmatic, online brand activations on
Social), digital asset creation (new social media presence, India dedicated website and new UI/UX, Product and brand videos) and digital launches
(Digital Media Lead marketing mix for new product launches).
Led a team of digital marketing professionals to deliver on Online Brand and Performance Campaigns, Media buying and execution,
Content Marketing, Marketing Automation, Website Management and Direct to Consumer channel
• Led to deliver and support cross category TOM brand metrics via 360 Online Brand Media Planning, Buying and execution. Display,
Influencer reach, Co-branded Associations, Affiliate marketing and social media.
• Led Whirlpool India’s digital transformation project of setting up D2C and Marketing Automation Suite selection, execution and optimization to
drive D2C conversion improvement.
• Demand Planning and Fulfillment for D2C in close collaboration with Merchandizing, Supply Chain, Buying and Logistics team
• UI and UX enhancement on digital for funnel conversion improvement, retention and sign ups for online loyalty programs
• India lead for Whirlpool Global Digital Programs on brand awareness and D2C growth that are run in coordination with North America, Latin
America, Europe and Asia
Head of the digital marketing vertical for PNB Housing Finance. Responsible for digital marketing solutions, online brand campaign,
performance marketing, social media, media buying, digital e-systems and growth strategies.
• Driving Google paid media, SEO, display advertising, e-mail and affiliate marketing to deliver on business growth via online channel
• Leading new business tie ups(online)/ relationship management with 3rd party online aggregators for new business development
• Content Marketing via video, info-graphic and written snippets across range ofplatforms
• WebPage/landing page management and e-CRM/LeMS product lead
Lead - Social and Performance Marketing for IBM’s Hardware Group WW & NA. Leading effortsto drive product and service awareness as
well as online business leads, responders for IBM Hardware group’s brand Power and System z via Social Media Platforms
• Execute and devise Paid Media Plans for IBM Events in collaboration with digital agencies to drive responders/leads. Paid Media
Activities includes driving Paid Search, Banner Advertisement, Online
• Product/Event Promotion & Content syndication activities.
• Assets/Offers Inventory Management across all STG Brands. Responsibilities include charting quarterly digital performance
analytics for Hardware Group & leading effortsto inculcate compelling assets under digital tactics umbrella
• Tap online audience segment via promotion of customer reference videos, product videos, online demos etc via promotion and marketing of Video assets
Lead the online marketing piece for Kotak Life Insurance online insurance products. Social Media, SEO, SEM, Display campaigns & aggregator
business with Policy bazaar, Policy Mantra, Rupee Talk and a gamut of other business partners. Business Sales via paid, owned earned mediums.
• Online operations for e-Insurance products including online payment, online document upload and online lead sharing process.
• e-Insurance portal launch, content management, user behavior analysis, market research on competition product, focus group studies,
qualitative and quantitative analysis of market studies leading to product development
Alumni Networking President for Peer to Peer similar industry connect
URL removed due to policy violation. Please contact support for further information.