digital performance manager
M2R group
مجموع سنوات الخبرة :5 years, 1 أشهر
-Grasp the Media briefs from the Clients and understand their Marketing and Media Objectives to devise Multichannel Media Plans.
-Translate the Media & Marketing strategy on various channels Such as Facebook and Instagram, Youtube, Google Ads, Snapchat, LinkedIn, Twitter etc.
-Brainstorm with clients on the Media Channels, Budgets, Creative Directions, product offerings to better target the right audience to escalate sales.
-Scale the campaign performance by Exploring, developing and improving the technicalities to better support the campaign efficiency and effectiveness.
-Use Google Analytics to deeply understand Demographics, Sources of traffic, Behaviors etc. and use the data in future campaigns.
-Integrate SDKs, Pixels and other Scripts to better understand the Traffic sources and read the right KPIs for better optimization.
-Comply with all the updates on various channels Like iOS 14.5 Update on Facebook and foresee the shortcoming and tackle it diplomatically to achieve the targets.
-Remarket & Retarget audience with Dynamic Ads to increase the efficiency of the campaign and get closer to sales.
-Closely monitor the campaign performance to ensure the delivery and optimize it accordingly if needed.
-Create Dynamic Product Catalogs for Dynamic Ads and use softwares like Google merchant center, Criteo, Datafeedwatch etc. to dynamically target users.
-Create monthly Sales Report and Analyze the bottom line against the cost and forecast the future sales.
-Stay connected to the Media Partners like Facebook, Google and Snapchat to understand the Platform dynamics and to improve performance.
-Negotiated and onboarded programmatic marketing deal with the DSP supplier to better orchestrate the campaigns on the top publisher platforms regionally for better efficiency and results
My key responsibilities at Alshaya includes:
1. Creating and briefing the media plans to the brand teams for multichannel campaigns
2. Selecting and blending the channels that need to be used for campaign launch
3. Devising the media plan taking the help of historical data, reach planners and industrial benchmarks.
4. Negotiating with the brands for budgets, assets requirement and other related queries and issues.
5. Creating a media mix and Splitting the budget for the campaigns over various GCC markets for better reach.
6. Safeguarding the brand by optimizing the campaigns under the required KPIs
7. Formulating the media strategy to make sure the brand objectives are inlined with the objectives.
8. Performing secondary checks for the campaigns before and after the launch.
9. Closely monitor the campaign performance to ensure the delivery.
10. Strategising the campaign by choosing the right platforms and right objectives.
11. Creating sales catalogs and pixels to make sure the sales are rightly tracked.
12. Creating situational analysis reports for the brands as and when the requests raised.
13. Closely coordinating with the business partners to get clarity on the brands requirements.
14. Reporting of the and analysing the best key performance indicators across the channels.
The aim was to promote the brand in the widest direction.
The job included:
1) Handling all the Social Media Assets of the company,
2) Creating Brand Awareness physically as well as digitally on various Digital platforms,
3) Associating with best in class influencers for branding and advertising
4) Customer acquisition and lead generation by taking tactical and diplomatic decisions.
5) Designing and Executing Social media and digital marketing campaign for better reach and engagement.
6) Promoting various verticals and line of business of the organization.
7) Weekly analysis of the website REACH, CPC, CTC, TOTAL IMPRESSIONS, KEYWORD SEARCH ETC.
Successfully completed my MBA in marketing with distinction in 2019 from the best university in pune. I've bagged a lot of exposure and knowledge in the field of marketing and related projects.