Head
Samsons Group
Total years of experience :34 years, 6 Months
Food Division), Lahore (
Half Country and Head of Modern Trade)
Zonal Sales Manager responsible for the sales of half country and modern trade in one of the largest dairy foods company in Pakistan, with an annual turnover of nearly Rs. 10 Billion. Also, a distributor network of more than 560 distributors nationwide.
Effectively re-launched our brand in Sindh, Baluchistan, and Multan & Faisalabad Regions. Rapidly appointed distributors and sales team to snatch our volume and to become a leader again. Now my all regions Karachi, Sukkur, and Multan are continuously at the top and Faisalabad is at 5th position.
Notable accomplishments
•Developed road map to achieve 100% growth in year 2012 over last year volumes
•Revamp distribution network in Sindh, Baluchistan, and Multan Region
•Built a winning sales team
•Successfully implemented order booking system in the dairy industry
•DMS system implementation in sales
•Numeric and weighted monitoring system implementation
•Expanding the food channels through direct distribution of chilled category products
•Development and benchmarking of all on-store and in-store merchandising by channel and category
•Conducted trade census, trade satisfaction surveys, and research for the Regional sales function
Four RSM’s, twelve ASM’s + One ASM Modern trade, and forty eight TSM’s are reported to me and I am reporting to Director Sales
(Central)
Asian food industry Ltd is one of the leading confectionary companies in Pakistan. I joined the Sales Team as Regional Sales Manager (Central Regions) and last year, I was looking after the nationwide business.
Notable accomplishments
•Developed & launched two new brands in confectionary (Amrood Candy & Mango Rus) through market research
•Developed two brands of Mayfair Biscuits (Café & Choco Dip)
•Retail coverage and products merchandising
•Sales forecasting and budgeting of 43 products
•Annual plan setting & achievements products wise
•Inventory control and management
•Distributor’s network and sales team development of Central Region
•Two year consecutively at the top with the contribution of 54%.
Five ZSMS, twenty-three SFO & FO’s, and thirty-one D.S.Fs reported to me and I reported to G.M. Sales
North Punjab, NWFP and Azad Kashmir
Notable accomplishments
•Team building
•Rout planning and infrastructure placement
•Distributor evaluation and mind set change towards retail coverage
•Distributor’s network (139 distributors) and sales force matters of central and North Region
•Increased business from 40 million to 160 million
Four ZSM and twenty One FO reported to me and I reported to N.S.M. I had boosted BP industries sales from 60 to 90 million pm which is a record increase in two years period.
Notable accomplishments
•Introduced and implemented booking system
•Sales forecasting and budgeting of entire product portfolio
•Target setting & achievements products wise
•Successfully launched Tiger Bubble
•Inventory control and management
•Distributor’s network and sales force development of North Region
•Increased their business from 20 to 30 million
Six ZSM, eight ASO, and twenty-seven SO’s reported to me and I reported to National Sales Manager.
Riaz Bottlers, Lahore (Pepsi Cola)
Notable accomplishments
•Implementation of New Territory University system
•Monitored the shop wise rout wise brand and package sales
•First time empty purchase condition introduced at cooler delivery time.
•Religiously followed cooler filling system
•Target setting & achievements by brand and by package.
•Brands and packages coverage, as per international PCI standards
•90% + Coolers and Racks integrity
•Warehouse Operations and Management
•Out of 12, I have achieved 11 targets in one year
•Increased the sales of Pepsi Cola, in my specific area, from 200 cases per month to 2200 cases per month and gave highest volume growth
Two ADR, one TC, eighteen CR, two sales accountants, and four empty checkers reported to me and I reported to SDM.
Prestige Industries (Pvt), Lahore (Borjan) (7/95 - 12/98) Manger Whole Sale
Joined Prestige Shoes in August 95 as Regional Sales Manager then promoted as Manager Whole Sale and looking after Nation Wide.. It’s a sister concern of Servis Shoes.
Notable accomplishments
•Improved business more than 400% plus and launched their three brands DIGGER, SAGOSAH, and MATTILA
•Launched three brands with proper BTL and ATL activity
•Introduced New Trend in Pakistan Shoes Market
•100% credit recovery with Zero Bad Debts
•Five inventory turnovers while industry standards were maximum three
South (Sindh & Baluchistan)
Notable accomplishments
•Launched four brands (Haleeb, Nova Milk, Haleeb Cream & Omela Powder Milk)
•Pre and post launch surveys
•Target setting & achievements
•Inventory management on FIFO bases
•Effective team building and motivation to achieve targets.
•Took charge of South Region at 2, 000 Lpd and when I left the volume went up to 20, 000 Lpd.
•Eight sales officers, two accountants, and four store persons reported to me and I reported to NSM
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