Global Digital Marketing Manager
SCHLUMBERGER
Total des années d'expérience :20 years, 6 Mois
1. Managing the digital marketing strategy and implementation
2. Align with corporate targets and priorities around solutions for sales and marketing enablement strategies
3. Providing analytics, insights and recommendations based on detailed customer segmentation, understanding of buying
behaviour and trends to develop organic and inorganic growth strategy
4. Conduct competitive analysis and track market share in different regions and customer segments
5. Develop internal customer metrics/KPIs to track growth in new customers and existing customers
6. Supervise and redesign the company e-Commerce websites
7. Improve the usability, design, contents and conversions of the company websites
8. Devising strategies to drive online traffic to the company website through different medium
9. Tracking conversion rates and make improvements to the website
10. Tracking shopping cart and revenue in Google Analytics and monitor product performance.
11. Developing and managing digital marketing campaigns on different medium according to the industry groups
12. Run and track advertisement on Google AdWords, Facebook, and LinkedIn
13. Overseeing the social media strategy
14. Managing online brands and products campaigns to raise brand awareness
15. Responsible for planning and budgetary control of all digital marketing
16. Evaluate customer research, market conditions and competitor data and take decisions accordingly
17. Review new technologies and keeping the company at the forefront of developments in digital marketing
18. Coordinate with all Geomarket in order to keep the website contents up-to-date
19. Managing email campaigns in order to do the targeted marketing using SilverPop
20. Re-design website shopping cart to make it more user friendly. Implement persona dashboard to capture the right data
21. Maintaining customer database according to their profile and interest
22. Working closely with different teams around the globe to Improve ROI
23. Closely working with company listed vendors
1 Conceptualized, designed and developed responsive websites for Gulf Marketing Group gmggroup.ae and its subsidiaries such as sunandsandsports.com, super-care.ae, ehf.ae, farmfresh.ae and emiratesbritishnursery.com
2 Monitor performance based ad campaigns on KPIs, making sure the backend code/pixel are compatible with various browsers
3 Designed and developed campaign micro sites for the flagship brands such as Timberland, Columbia and The North Face on a seasonal basis
4 Implemented Search Engine Optimization (SEO) strategies to increase websites visibility
5 Tracked the website traffic using Google Analytics in order to understand the customer behavior with company websites
6 Created and monitored Google AdWords and Facebook Ad campaigns for flagship brands
7 Designed and coded HTML newsletters and flash based website banners for the house of brand under Sun and Sand
Sports including Nike and Timberland
8 Managed the digital marketing campaigns on different medium for flagship brands
9 Built new features, prepared story boards and compiled into visual styles (UI/UX)
10 Supervised social media activities on as Facebook, YouTube and, Instagram
11 Utilized expertise in front-end development technologies such as HTML5, CSS3, JavaScript and jQuery to enhance interactivity Self-managed workload and priorities deadlines
12 Followed up with appropriate parties on behalf of marketing to make sure that deadlines are met
13 Provided creative and technical consultation and support for all account teams based on their requirements, ensuring correct use of branding
14 Worked collaboratively with other brands teams in order to keep the websites up-to- date
15 Integrated visual simulation with technical analysis
16 Establishing brand identities
17 Content management for websites
18 Maintain webhosting servers, WHM, and FTP’s
1. Designed and developed responsive websites for clients
2. Met with clients in order to understand and document their requirements
3. Produced storyboards, functional analysis, and flow diagrams for websites
4. Established the purpose of the websites based upon its target audience
5. Tracked the traffic using Google Analytics for clients websites
6. Conducted user research and usability testing (UI/UX) for clients websites
7. Performed functionality tests on clients websites in different browsers and at different resolutions to identify any technical problems
8. Managed and modified the contents of websites to keep them up-to-date
9. Worked closely with Marketing, business development, and QA/QC teams on website projects to delivered output on time
10. Designed and developed the Interactive CD’s using flash
11. Integrated visual simulation with technical analysis
12. Established brand identities
13. Designed and developed advanced level flash based websites
14. Maintained web hosting and configured websites for different clients
15. Designed and developed marketing tools such as newsletters, web banners, interactive CDs, e-Brochures, and Logos for different clients
Manage the web and graphics division.
2 UI / UX Design and development.
3 Self-manage workload and priorities deadlines.
4 Story Board Concepting, Brainstorming, Ideating, Information Architecture, User Testing, Interactive Prototyping, Project Planning, Project Management, Team Leadership, Pitch Preparation.
5 Establish the brand identities.
6 Design of high-end websites.
7 Design the advanced level flash based websites.
8 Design elaborate flash intros and flash modules for the clients.
9 Maintain web hosting, FTP
10 Maintain and update the Graphics and art themes of a client’s brand.
11 Develop and Design the marketing tools such presentations, interactive CDs, brochures, Logos, Leaflet etc.
1 Establish the brand identities.
2 Design the high-end websites.
3 Design the advanced level flash based websites.
4 Design and elaborate flash intros, flash modules for the clients.
5 Maintain the web hosting, FTP.
6 Maintain and update the Graphics and art themes of a client’s brand.
7 Develop and Design the marketing tools such interactive CDs, brochures, Logos, Leaflet etc.
Google AdWords Certification