Muhammad Afnan

▸ Closed a high-value investment deal worth PKR 2.0 million by building strong client trust, conducting persuasive
presentations, and effectively communicating project value propositions
▸ Generated a consistent pipeline of qualified leads through multi-channel prospecting: cold calling, WhatsApp outreach, digital
campaigns, and in-person networking
▸ Designed and executed targeted lead generation campaigns using Meta Ads (Facebook & Instagram), achieving measurable
improvements in lead quality and conversion rates
▸ Conducted client meetings, project presentations, and site visits for commercial and residential real estate projects, resulting
in higher investor conversion rates
▸ Managed end-to-end client relationships including booking documentation, after-sales support, and follow-up
communications — ensuring client satisfaction and repeat referrals
▸ Consistently achieved monthly sales targets and KPIs through proactive engagement, needs assessment, and structured
negotiation strategies
▸ Developed customized sales pitches and objection-handling frameworks, improving deal closure rates and shortening the
sales cycle

▸ Coordinated healthcare product promotional campaigns, contributing to an estimated 20% increase in brand awareness
among target healthcare providers and end consumers
▸ Participated in door-to-door field marketing initiatives alongside the sales team, developing practical understanding of B2C
engagement and customer acquisition in pharma
▸ Monitored marketing performance metrics and recommended evidence-based improvements to campaign messaging and
channel strategy
▸ Collected and systematically analyzed customer feedback to identify communication gaps and enhance product messaging
effectiveness

▸ Conducted structured field research across 90+ retail outlets (LMT, General Trade, HORECA channels) to gather brand
visibility, market positioning, and consumer engagement data
▸ Evaluated the branding and activation potential of 35 priority outlets using foot traffic analysis, demographic profiling, and
visibility assessments — enabling data-driven investment decisions
▸ Developed tailored brand activation strategies for diverse outlet typologies, aligning recommendations with each channels
consumer profile and competitive landscape
▸ Monitored and evaluated on-ground execution of brand activation campaigns for Pepsi, 7UP Mint, and Revive — identifying
gaps and recommending corrective actions
▸ Collaborated with the Sales team and Market Development Executives (MDEs) to align brand activities with sales objectives
and channel-specific strategies