COO, Project Director, Production Manager
Olfresh International, Pepsi Cola
Total years of experience :7 years, 8 Months
COO
Olfresh International Lahore, Pakistan
April 2017 to date
• Founder COO of Olfresh International, a manufacturer of carbonated and still beverages.
• Worked as project director from selection of building site to construction, procurement, installation and commissioning of beverages plant.
• Developed organizational set up of different disciplines of new Beverages Company like supply chain, Production, Quality Control, food safety, Sales, Accounts and administration.
• Developed in house recipes of different flavors of carbonated drink and juices like cola, lemon, orange, citrus, pomegranate, mango, apple and guava ect.
• Developed operational/SOP manuals of different department like Procurement, store, Production, Food Safety, Quality Control, Security, HR and sales.
• Developed organizational set up of Sales across the country.
• Successful acquisition of 95 distribution accounts in Punjab, KPK and Azad Kashmir for new CSD product.
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• Developed secondary sales based network of 95 distributors across the country
• At the end of 2021, Sales revenues have reached to PKR 3.5 b, achieved a CAGR of 70% over the last 5 years.
• Achieved an exponential growth (700 %) in quantitative sale and revenue in 6years
• Won Presidential award 2022 as “highly growing industry” in the category of small medium industry from President of Pakistan Mr. Arif Alvi.
• Developed and result oriented execution of variable cost parameters of Production and other operations.
• Developed the system to monitor and control the variable cost indicators of different operations on daily basis.
• Developed and result oriented execution of P&L indicators on daily basis.
• Developed the system of monthly based P&L accounts with physical audits.
• Developed monitoring and controlling system to chase monthly budgeted profit target along with revenue hits.
• Developed annual Financial Plan (Funds Arrangements), Production plan, Sales plan, Product development plan, expansion plan and budgeted profit plan before start up of every Financial Year.
• Achieved business turns over from 0.5 to 3.5 b annually.
• Achieved consistently annual sales targets by implementation of product availability and numeric system in distribution area.
• To monitor raw material yield, machine efficiency, HR efficiency, utilities efficiency against standard on daily basis
• To develop weekly and monthly break up of annual business plan.
MSc Thesis Title. Merits of activation of Lacto per oxidase system in hygienic conditions as compare to traditional conditions of milk handling