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Muhammad Asif, Data Analyst & Business Analyst (Remote)

Muhammad Asif

Data Analyst & Business Analyst (Remote)·Hoop Interactive

Saudi Arabia

Bachelor's degree, Computer Science And Computer Networks

Work experience

Total years of experience: 6 years, 0 months

Data Analyst & Business Analyst (Remote)

July 2024 - December 2025

Hoop Interactive

Wyoming, United States

July 2024 - December 2025

• Led business requirements gathering with C-suite stakeholders, translating strategic objectives into measurable
KPI frameworks and actionable data deliverables aligned with organizational growth targets.
• Designed 10+ executive Power BI and Tableau dashboards tracking sales revenue, customer acquisition cost,
and campaign ROI, reducing manual reporting time by 40% for 15+ senior stakeholders.
• Conducted root cause and gap analysis on 500K+ records using Python (Pandas), identifying process inefficiencies
that drove a 25% improvement in operational efficiency.
• Performed A/B testing and customer segmentation, optimizing marketing budget allocation and improving cam
paign ROI by 22%.
• Produced weekly and monthly executive reporting packs summarising business performance, variance against
targets, risk indicators, and strategic recommendations to support leadership planning cycles.

Company industry:
Software Development

Data Analyst

January 2024 - June 2024

Samaya Group

Riyadh, Saudi Arabia

January 2024 - June 2024

• Designed 5+ Tableau dashboards for client data management and KPI tracking, providing real-time visibility into
business performance metrics
• Conducted comprehensive data analysis on client datasets using Excel Power Query and SQL, identifying trends
and delivering actionable recommendations
• Built automated reporting systems that reduced manual work by 50%, enabling faster access to critical business
insights
• Managed end-to-end data quality processes ensuring 99% accuracy across all client deliverables and analytics projects

Company industry:
Installation & Technical Services
Job role:
Information Technology

Data Analyst

December 2021 - December 2023

IR Solutions

Islamabad, Pakistan

December 2021 - December 2023

• Mapped current-state processes and defined reporting requirements with business stakeholders, designing
analytical solutions that reduced decision cycle time by 30% across sales and finance teams.
• Cleaned and validated 200K+ records using SQL and Python, improving data quality and delivering governance
compliant, audit-ready reporting outputs.
• Optimized SQL pipelines in SQL Server, cutting report generation time by 50% and freeing 10+ analyst-hours per
week for higher-value analytical work.
• Delivered RFM segmentation and lifetime value analysis across 300K+ customers, informing retention strategies
that improved marketing efficiency by 25%.

Company industry:
Marketing
Job role:
Information Technology

Junior Data Analyst

January 2020 - November 2022

atomcamp

Islamabad, Pakistan

January 2020 - November 2022

• Built interactive visualizations using Tableau and Python to present revenue trends and customer insights to
stakeholders
• Performed data analysis to identify patterns in customer behavior, supporting marketing strategy and business
planning
• Conducted RFM analysis for customer segmentation, helping optimize marketing campaigns and improve customer
targeting

Company industry:
IT Services
Job role:
Information Technology

Education

University of Engineering & Technology Peshawar

August 2024

August 2024

Bachelor's degree, Computer Science And Computer Networks

Pakistan

GPA (percentage): 85%

GPA (percentage): 85%

University of Engineering & Technology Peshawar

August 2024

August 2024

Bachelor's degree, Computer Science

Pakistan

GPA (point): 3.30 out of 4

GPA (point): 3.30 out of 4

Skills

PYTHON PROGRAMMING LANGUAGE
Intermediate
PYTHON PROGRAMMING LANGUAGE
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate
SQL PROGRAMMING LANGUAGE
Intermediate
ADVANCED ANALYTICS
Intermediate
ADVANCED ANALYTICS
Intermediate
BUSINESS ANALYSIS
Intermediate
BUSINESS ANALYSIS
Intermediate
DASHBOARD
Intermediate
DASHBOARD
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DATA VISUALIZATION
Intermediate
DATA VISUALIZATION
Intermediate
INFORMATION VISUALIZATION
Intermediate
INFORMATION VISUALIZATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PATTERN RECOGNITION
Intermediate
PATTERN RECOGNITION
Intermediate
POWER BI
Intermediate
POWER BI
Intermediate
STATISTICAL ANALYSIS
Intermediate
STATISTICAL ANALYSIS
Intermediate
Data Input
Expert
Data Input
Expert
Customer Service
Beginner
Customer Service
Beginner
Microsoft Excel
Expert
Microsoft Excel
Expert
Sales
Intermediate
Sales
Intermediate
Data Entry
Expert
Data Entry
Expert
Python
Intermediate
Python
Intermediate
Machine Learning
Intermediate
Machine Learning
Intermediate
Management
Intermediate
Management
Intermediate
Project Management
Intermediate
Project Management
Intermediate
SQL
Expert
SQL
Expert
Microsoft Office
Expert
Microsoft Office
Expert
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate

Social profiles

Languages

English
Intermediate
Urdu
Beginner
Arabic
Beginner

Training and Certifications

Certifications
Data Analysis Certificate
Google Data Analytics Professional Certificate
Data Science and AI Certification
IBM Data Science Professional Certificate
IBM Tableau Data Analyst Certificate
Tableau Desktop Specialist
IBM Data Engineering Professional Certificate
Google Data Analytics Professional Certificate
Databricks Certified Data Engineer Associate
Tableau Desktop Specialist

Hobbies

  • Reading History
    interesting in history