Senior Performance Executive
Ability
Total years of experience :3 years, 0 Months
As a Senior performance marketer at Ability, my primary responsibility is to develop and execute marketing campaigns designed to drive specific, measurable results for your company or clients. My key job responsibilities include the following:
1. Developing and executing performance marketing strategies that align with business goals and KPIs
2. Creating and managing campaigns across various channels, including search, social media, and display.
3. Utilizing data and analytics tools to measure campaign performance and optimize strategies
4. Managing budgets and forecasting performance to ensure ROI targets are met
5. Providing regular reporting and analysis to stakeholders to demonstrate campaign performance and identify areas for improvement.
Work as an SEO executive for Canada based BPO company named ncri. I was responsible for SEO activities to perform for improving the ranking of website on BPO related keywords on top of search engine in the location of Canada.
I worked as an SEO Link Building Outreach Associate at Naxxa Consulting to perform outreach for the company's project management software tool. My job responsibilities at Naxxa was;
- Outreach for brand mentions
- Outreach for acquiring backlinks for blog posts.
- Finding guest post opportunities.
- Link Collaboration/ Partnerships with other brand sites
I am working as an SEO specialist for a UK based accounting firm in Islamabad. My job is to do SEO of multiple sites of the accounting company for the target audience and keyword in the area of London. I perform keyword research, On-Page SEO, Off-Page SEO, and Technical SEO.
I have done BBAIT from International Islamic University, Islamabad Pakistan. This degree is a merger of two fields Business Administration and Information Technology. During this degree program, I got knowledge of both management sciences subjects and IT subjects. During the degree, my interest starts developing towards digital marketing and I have done various digital marketing courses during my degree. I with my classmates organized a small workshop on the subject of Digital Transformation and Chatbots to help them understand what is digital transformation and how chatbots are playing a crucial role in the digital transformation of business. I myself also gave training to my badge mates about digital marketing, as a part of CSR activity. My project was also in digital marketing where I build a digital marketing services site and perform SEO work on it.
