MUHAMMAD Bilal ARIF

• Developed and executed innovative digital marketing strategies to enhance brand visibility within the fast food sector.
• Created visually appealing social media posts, stories, and promotional content that captivated the target audience.
• Implemented engaging behind-the-scenes content that fostered a deeper connection with customers.
• Increased audience engagement through targeted campaigns, resulting in a notable rise in foot traffic to the store.
• Leveraged analytics to assess campaign performance, optimizing strategies for maximum impact.
• Collaborated with cross-functional teams to ensure cohesive brand messaging across all digital platforms.
• Utilized trending keywords and best practices to elevate brand presence in a competitive market.

• Optimised meta tags, headers, and internal links across 100+ pages, improving average ranking positions
(DA, PA).
• Built 50+ high-authority backlinks through outreach campaigns, improving domain authority from scratch to
a measurable level.
• Resolved site speed, mobile responsiveness, and indexing issues via technical audits, reducing bounce rate.
• Fixed 50+ broken links using Screaming Frog, strengthening overall site authority.
• Conducted competitor gap analysis, uncovering 20+ untapped keywords that contributed to monthly traffic
growth.
• Collaborated with the content team to optimise 30+ pages for featured snippets.
• Partnered with developers to improve site structure — enhanced crawlability and UX by reducing 404
errors.
• Created and optimised SEO-friendly blogs and landing pages to drive sustained organic traffic growth.