Muhammad Fawad Rafi

1) Develop strategies and tactics to get the word out about our company and
drive qualified traffic to our front door
2) Deploy successful marketing campaigns and own their implementation from
ideation to execution
3) Experiment with a variety of organic and paid acquisition channels
like content creation, content curation, pay per click campaigns, event
management, publicity, social media, lead generation campaigns, copywriting,
performance analysis
4) Produce valuable and engaging content for our website and blog that
attracts and converts our target groups
5) Build strategic relationships and partner with key industry players, agencies
and vendors
6) Prepare and monitor the marketing budget on a quarterly and annual basis
and allocate funds wisely
7) Oversee and approve marketing material, from website banners to hard
copy brochures and case studies
8) Measure and report on the performance of marketing campaigns, gain
insight and assess against goals
9) Analyze consumer behavior and adjust email and advertising campaigns
accordingly

1) Build, lead, and review work of the creative team in the production of all
web, print, and digital marketing collateral
2) Spearhead and manage content strategy for both small-scale and large
scale projects, harnessing strategy, digital and brand design, compelling
content, and technology
3) Collaborate with the marketing and sales departments in developing
marketing plans, analyzing results, and identifying opportunities
4) Develop internal marketing campaigns that translate marketing objectives
across business units into clear and motivating creative strategies
5) Analyze brand tracking, market trends, consumer need, and the competitive
landscape
Meet budget standards by forecasting and managing expenses.
6) Supervise a cross-functional team of graphic designers, copywriters, social
media experts, photographers/videographers, and project managers in the
strategic development of messages and deliverables
7) Prioritize work and resources across engagements based on short- and
long-term needs, establishing production schedules by collaborating with
designers, copywriters, and production departments
8) Conduct brainstorming sessions with creative team, maintaining strategic
and creative thinking to develop innovative and actionable creative initiatives in
a fiscally responsible manner

Assist with
Assist, advise and coach organization and staff with Hazard identification and
control.
Assist in organising online and offline events and meet-ups.
Assist in preparation of the AOP and financial forecasts as input to the
Productivity Director.
Assist in the review of medical records to highlight Star opportunities for the
medical staff.
Assist with implementation of Dispatch Science for driver application.
Build strategies with Technology, Growth & Marketing departments & analyze
financial efficiency.
Build the GEM commercial dashboard.
Build training documentation and facilitate user acceptance testing.
Build trustful relationships internally and externally.
Challenge
Challenge and improve upon client briefs.
Co-create
Co-create the media ecosystem and target are defined, appropriate, and in line
with overall KPIs.
Collaborate
Collaborate and cultivate best-in-class content driving positive results in SEO
and CRO.
Conduct
Conduct internal audits of company loss control programs.
Conduct random work site inspections to ensure compliance with company
policy and legislation.
Conduct scheduled workplace audits.

Point of contact for members wishing to join and participate in the project.
Set-up and management of team meetings
Organize any necessary meetings to progress team work (weekly, daily, or ad
hoc as appropriate)
Plan and execute meetings at Action Week and any other face-to-face
meetings as required.
Work with TM Forum staff to:
Define roles and staffing needs, and to reach commitment on staffing and
deliverables.
Manage escalation activities and organize discussions to address issues
related to program members not fulfilling commitments.
Define and manage team structure and associated modifications
Assign team responsibilities
Manage delivery of the agreed roadmap items, specifically as applies to the
project and outlined within the charter.
Monitor progress and manage risks to and recovery of any schedule slippages
Owner and principal editor for the team charter including oversight of any sub
team charters.

Contact professional advisors such as an accountant, banker and/or lawyer to
provide expert information about your business.
Develop a situation analysis of your company including its strengths,
weaknesses, opportunities and threats to assist in the development of a
strategic plan for the future of the business.

Attendance at conferences and exhibitions.
Presentations at seminars and User Group meetings.

1 . Demographic segmentation
2. Lifecycle segmentation
3. Geographic segmentation
4. Job segmentation
5. Specialty segmentation

1) Website designing
2) HTML/CSS
3) SEO
4) Wordpress development
5) Magento theme integration

1) Website designing
2) HTML/CSS
3) Flash animation
4) eintell Catalyst theme integration

Designed the layouts of web templates,
HTML/CSS,
3d Tours

Designing,
HTML/CSS,
Flash animation,
Stationary,
Print Media