Digital Marketing Manager
BYKEA Technologies
Total years of experience :7 years, 9 Months
BYKEA is Pakistan’s fastest growing bike ride-hailing startup, it helps move people, parcel, and payments efficiently using technology
- Leading planning and execution of online marketing campaigns, resulting in a net 35% month on month growth
- Reduced the customer acquisition cost by 40% through relevant segmenting and targeting
- Managing an average monthly budget of $200, 000 across all digital marketing channels, SEM, Paid Social and Ad networks
- Working closely with the Facebook and Google team to increase campaigns effectiveness
- Iterative campaign improvement by utilizing data through AppsFlyer, Analytics, Firebase
- Leading the creative team of 6 people to evolve as a stronger brand
- Channelized the Email and SMS Marketing to bring in B2B delivery customers
- Growth hacking by maintaining effective and long-term relationships with influencers, bloggers and vloggers from various sectors
NuTrack is the first food for Fitness Company in Karachi, it helps people achieve fitness through diet.
- Generated annual revenue of PKR 7.2 million without any investment
- Developed the sales channels and achieved a breakeven point in just 5 months.
- Defined NuTrack’s customer acquisition strategy and led partnerships with 50+ high-end gyms and trainers across the city.
- Increased brand awareness through PR and Fitness Referral Program
Cybernet is the leading internet and cloud service provider in Pakistan
- Responsibility of bringing in new corporate customers for internet, data, voice, and cloud computing services.
- Brought 9 new companies on board worth monthly revenue of Rs 1.5 million, Won Port Qasim Authority tender of PKR 1.5 million
- Managed 20 corporate accounts worth monthly revenue of PKR 2.5 million
- Initiated cross-selling activities between Cybernet and RapidCompute
Graduated with an interest and minor degree in Marketing. Learned social media marketing and digital marketing through different courses and projects. Relevant Courses: Marketing, Brand Management, Marketing Models, Digital Marketing, Consumer Behavior, Management Sciences, Accounting, Finance, Econometrics, Sales Force Management
