Area Manager Sales & Marketing
GOURMET FOODS LAHORE, PAKISTAN
Total years of experience :16 years, 10 Months
•Responsible for forecasting and achieving sales targets for the assigned area
•Ensure product availability through developing and maintaining new outlets and customers in the assigned area.
•Develop and strengthen relationship with existing and potential dealers / retailers
•Coordinate promotion execution
•Handle customer complaints as per defined limits.
•Estimate outlets potential for placement of company assets
•Monitor competitor's activity and report to the supervisor through daily activity report
•Responsible for proper tracking and recovery of the assets from trade
•Understanding current and potential customers.
•Developing the marketing strategy and plan.
•Managing the customer journey (customer relationship management).
•Making customer focused decisions.
•Increased sales and value
•Managing budgets.
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•Issuance and revision of contract
•Issuance and revision of production orders
•Follow-Ups with folding regarding quality of fabric
•Delivery of production sample and its approval from customer
•Correspondence with local agents.
•Dispute handling regarding fabric short and b-grade claims
•Maintaining record of complete correspondence with customers
•Responsible for purchase of cotton bales from the field and ginning Mills,
•Check and elaborate all the quality parameters of cotton bales
• Developed marketing program to target customer
An in depth study of the on going project “Spinning and Knitting Performance Studies of Flax, Viscose and Cotton Blends’ conducted at Az-gard9 Textile mills Muzzaffer Garh
Designed, developed and implemented marketing and sales campaigns, fundraisers, employee incentive programs and contests. Evaluated target markets and proposed marketing strategies. Managed all phases of direct mail projects; monitored production teams; recruited and guided vendors; oversaw print operations and coordinated mailing process