Business Unit Head
Reda Industrial Materials
مجموع سنوات الخبرة :30 سنة, 0 شهر
Highlights:
• 2010: Set up a new business unit resulting in increased sales volume; accomplished US$ 5 million in turnover by 2011.
• 2012: Exceeded budget with an additional 20% by maintaining diligent control over department expenses.
• Managed the launch of new products to expand portfolio; enhanced profit margins to drive business development and market share growth.
• Established strategic alliances and ties with reputable Petrochemical companies within GCC for efficient realization of sales objectives.
Key Responsibilities:
• Leading a new business division to align operating plans with exploration of commodity petrochemical markets; reporting directly to the Regional, Group Marketing and Business Development Directors to facilitate well informed decision making.
• Spearheading sales strategic and tactical planning and implementation; handling budgets and maintaining strong ties with suppliers and technical personnel.
• Proactively identifying and pursuing new lucrative business and application opportunities to strengthen corporate presence; setting objectives, milestones and measurement metrics to evaluate, track and monitor sales performance data.
• Managing the sourcing of industrial raw materials; establishing distribution agreements with GCC and Asia based companies lacking representation to accomplish maximization of market coverage.
• Overseeing a team of professionals spread across various regional offices; arranging training and professional development programs, providing advice, and monitoring performance to steer continuous improvement in productivity.
• Keeping abreast of changes in economic environment and market trends; generating information for analysis by conducting client visits, utilizing international publications, and gaining feedback from business contacts to attain revenue targets.
Promoted product offerings to a broad range of industries including Resins & Emulsion, Synthetic Rubbers, Construction Chemicals, Plastic & PVC, Paints & Coatings, Detergent, Glass & Ceramics to drive fulfillment of revenue targets, and to facilitate effective operations.
Highlights:
• 2003: Established the Dubai branch with a zero based revenue to enable acquisition of additional revenue streams.
• Successfully launched new products to enhance margins by 25% towards the bottom-line.
• Accomplished sales augmentation to attain turnover of US$ 25 million by signing agency agreements with well established manufacturers.
Key Responsibilities:
• Managed a diverse scope of functions pertaining to Marketing, Sales, Business Development and Office Administration; directly reported to the Managing Director regarding financial performance, consumer insights, and competitor activities.
• Formulated and implemented sales plans aligned with economic environment to fuel penetration and distribution in new markets; steered growth in customer base to achieve maximum sales and profitability.
• Served as Profit Center Head to provide direction to sales staff regarding product portfolio promotion; evaluated job performance, administered training and focused on maintaining favorable relations with customers and suppliers.
• Assisted the CEO by performing a marketing and sales advisory role to support product mix; contributed towards pricing, market development and new customer acquisition initiatives, and associated decision making.
• Handled sole mandate to manage all contracts/ agreements pertaining to potential customers and principals; ensured adherence to organizational guidelines and policies, and encouraged cross functional collaboration to achieve KPIs.
• Led negotiations with executive level figureheads to secure high profile agreements; operated within budgetary constraints for implementation and coordination of day-to-day branch operations.
Highlights:
• 2001: Bestowed with the "Growth Award" for accomplishing increase in Polycarbonate Resin sales by an impressive 40%.
• Initiated the replacement of fiberglass material with polycarbonate resin to attain additional turnover of approximately US$ 3 million.
• Pioneered the launch of “Freezer to Microwave Packaging Products” within territory to boost profits.
Key Responsibilities:
• Directed the execution of the business strategy to achieve growth in sales; identified opportunities for cost savings and product gaps within target market to support innovation in sync with GE's methodology.
• Managed the sales and business development functions of engineering plastics to effectively serve clients in the packaging, electrical, home appliances, telecommunications, media and automotive industries.
• Developed and oversaw new products to spearhead optimized allocation of resources; negotiated commercial agreements and budgets to focus on application of best corporate practices to meet client ends.
• Led sales and development of Blendex brand Polymer additives to the PVC industry; handled Phosphite Antioxidant business with SABIC (Petrochemical company) from tendering to ordering and, from shipments to documents management.
• Liaised with Sabic’s affiliates to provide technical support and advice, new product information, and presentations by working in conjunction with the GE technical team.
• Conducted analysis pertaining to market trends and competitor activities to fuel consistent improvement in business model; recommended counter proposals to maintain competitive edge within priority sectors.
• Established a strong network of business contacts within the GCC countries; promoted products and integrated feedback to accomplish enhancement in product quality and range.
• Trained and mentored department staff and set up quantifiable goals; communicated with division to remain updated regarding initiatives to engage target customers.
Highlights:
• 1997 & 1998: Played an integral role in accomplishing exceptional UAE branch growth to help achieve and exceed company sales objectives.
• Established partnerships with local traders/distributors to attain increase in sales channels which consequently accounted for 25% of total revenue generated.
• Developed and appointed distribution agent for “Aluminum Composite Panel" (Cladding material for buildings) to confirm apt coverage of all served markets.
Key Responsibilities:
• Controlled the marketing and sales of Plastics and Chemicals to current and prospective clients, including Hyosung’s Building Material product; provided direction to enable fulfillment of performance goals and department quotas.
• Devised and executed action plans focused on achieving volume and margin growth targets; managed sales forecasting to secure apt inventory management for assured customer satisfaction.
• Provided support to Product Development division in order to facilitate innovation; maintained understanding of market segments and customer objectives to utilize towards highlighting profitability drivers.
• Identified and pursued new business opportunities within region to strengthen value proposition; ensured attentive pipeline management and maintained personal contact with key decision makers to promote product lines.
Highlight:
• Led the introduction of LG Decoration Material (wall paper & floor covering) in Saudi Arabia, and appointed agent to ensure widespread distribution.
Key Responsibilities:
• Assisted with the sales and marketing activities to promote LG products; aided selection of new distributors and potential resellers to drive growth in profit margins and market share.
• Conducted market research to support marketing, product development and R&D initiatives; provided feedback and reports to management regarding business trends and customer preferences.
• Periodically updated company headquarters in Korea with generated market intelligence; discussed client needs and organized support to ensure satisfaction with product/service quality.
Key Trainings to Credit: • Selling by Objectives; Mercury International U.K • Six Sigma Fundamentals; GE Plastics Europe • HSEQ Leadership Training; Linkers Chemicals and Polymers • Ms Word, Excel, Outlook & PowerPoint