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Muhammad Muhammad , Senior Digital Marketer & Content Strategist

Muhammad Muhammad

Senior Digital Marketer & Content Strategist·Project-Based & Consultancy

Pakistan

Diploma, Digital Media

Work experience

Total years of experience: 7 years, 5 months

Senior Digital Marketer & Content Strategist

January 2019 - Present

Project-Based & Consultancy

Karachi, Pakistan

January 2019 - Present

Revenue & Lead Growth: Spearheaded end-to-end digital marketing and lead-generation campaigns for

multiple premium real estate and apartment projects, consistently delivering high-intent buyers for high
value cash-based property transactions.
Data-Driven Optimization: Analyzed complex weekly campaign metrics (CTR, CPC, CPL) to eliminate
budget leakages, optimize ad delivery, and significantly lower customer acquisition costs.
High-Engagement Content Production: Independently conceptualized, designed, and edited over 100+
high-converting social media posts and short video reels, boosting organic and paid engagement across
platforms by creating thumb-stopping visuals.
Campaign Architecture: Managed full-funnel marketing strategies from setting up Meta Pixels/Events
tracking to drafting compelling ad copy and designing final creative assets.

Company industry:
Management Consulting

Education

Programming Language Technique College

June 2025

June 2025

Diploma, Digital Media

Pakistan

GPA (rating): Excellent

GPA (rating): Excellent

Skills

ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
CONTENT CREATION
Intermediate
CONTENT CREATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
REAL ESTATE
Intermediate
REAL ESTATE
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Urdu

Beginner

English

Beginner

Training and Certifications

Certifications
Professional Certification in Graphic Designing
Professional Certification in Digital Marketing

Hobbies and interests

Digital Reach