Manager E-commerce
team a Ventures
مجموع سنوات الخبرة :8 years, 6 أشهر
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Summary
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Proven track record of successfully managing and optimizing eCommerce operations to drive revenue growth and improve customer satisfaction.
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Strong expertise in developing and executing eCommerce strategies tailored to the unique needs of the business.
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Proficient in utilizing data analytics and market research to make data-driven decisions and enhance online sales performance.
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Adept at leading cross-functional teams, including marketing, sales, and customer service, to achieve eCommerce goals.
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eCommerce Strategy:
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Developed and executed eCommerce strategies that increased online sales by 150% within 5
months.
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Identified and capitalized on emerging eCommerce trends and technologies to maintain a competitive edge.
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Successfully launched and managed new eCommerce Website, channels (marketplaces), resulting in expanded market reach.
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Website Management:
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Oversaw website design and optimization projects, resulting in improved user experience and increased conversion rates.
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Managed product catalog, pricing strategies, and inventory levels to ensure product availability and maximize sales.
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Analytics & Reporting:
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Utilized web analytics tools (e.g., Google Analytics) to track eCommerce KPIs and generate actionable insights for continuous improvement.
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Prepared regular reports and dashboards for senior management, highlighting key eCommerce performance metrics and ROI.
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Conducted competitive analysis and market research to identify growth opportunities and market trends.
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Vendor & Partner Management:
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Negotiated contracts and maintained relationships with eCommerce platform providers, payment processors, and third-party vendors.
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Worked closely with external partners to optimize product listings, digital advertising, and fulfillment processes.
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Vendor & Partner Management:
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Developed and managed the eCommerce budget, optimizing spending to achieve maximum ROI.
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Implemented pricing strategies and promotions to drive sales while maintaining healthy profit margins.
Key Responsibilities
o Marketing:
▪ Coordinate with Marketing Manager for each and every campaign.
▪ Making list of products as per campaign with collaboration with Marketing.
▪ Create and generate proposals and ideas to enhance business.
▪ Maintaining ROI report of each and every campaign
▪ Responsible for sales growth and Business management.
o Website Development:
▪ Testing of newly developed options of website.
▪ Regularly monitoring the sites UI/UX issues.
▪ Building a mechanism for post purchase customer feedback
▪ Monitor site performance.
▪ Coordination with developers.
▪ Updating Price/Stock.
▪ Responsible for Listing of products and inventory on E-Commerce Platform.
▪ Managing customer data base.
▪ Forecasting and planning to ensure that top sellers and key SKUs are available all the time at the website.
o Team:
▪ Supervision of E-commerce team, assigning task and evaluating performance of each team member.
▪ Succession planning of the department
▪ On-job training and proposing career growth and learning opportunities for the team
▪ Training team toward up-selling across all customer touch points
▪ Building a daily work report for the entire department to ensure maximum productivity of each team member.
▪ Timely updating online staff for each and every campaign
o Customer Experience:
▪ Ensure smooth and friction free customer experience from order placement till delivery
▪ Ensure that all customer touch points are being attended in a timely manner
▪ Develop prioritize and drive numerous initiatives aimed to grow customer data base
▪ Approving customer reviews from Back-end
▪ Ensuring that customer using request a book service is getting timely response and delivery of orders.
▪ Mining customer data to see which customer have not purchased for a long time and organizing cold call to retain customer
▪ Coordinating with Finance for smooth refund process.
o Fulfillment:
▪ Ensure that customer order fulfillment SOPs and TATs are being followed
▪ Coordination with all 3rd party logistics and courier partners.
Key Responsibilities
o Analytics
▪ Creating Sales Reports for Reviews & Analysis.
▪ Creating Industry Reports for Review & Analysis.
▪ Coordination with Other departments for Data maintenance and sharing.
▪ Submit Sales and Trend Analysis Reports to higher management in comparison to their
Set Targets and ROI
o Key Accounts Management
▪ Handling portfolio of 580 Million.
▪ Developing a solid and trusting relationship between major key clients and the
company
▪ Expanding relationships and onboarding new clients
▪ In-depth understanding of company key clients and their position in the industry
▪ Planning and presenting reports on account progress, goals, and quarterly initiatives to
share with team members, stakeholders.
• Primary responsibilities
o Analytics
▪ Performance Evaluation of Retail Outlets Across Pakistan
▪ Graphical Presentation of Data to BODs, Directors, MD, SGM, & GM for Retail Network
of Pakistan
▪ Grouping of Information obtained from Sales Team & Retail Development Team
▪ Feasibility and Potential Analysis of New Inductions
o Key Account Management
▪ Ensure the correct products and services are delivered to customers promptly
▪ Serve as the link of communication between key customers and internal teams
▪ Resolve any issues and problems faced by customers and deal with complaints to
maintain trust
▪ Play an integral part in generating new sales that will turn into long-lasting relationships
• Secondary responsibilities
o OGRA Correspondence
o Sales Analysis for OMC Products (Lubricants, HSFO, PMG, HSD)
o Maintaining Dashboards for better understanding of Raw Data.
o Product-wise Segregation of Yearly Sales Volume for Sales Team
o Reviewing KPIs of Marketing Performance
o Refinements of Variables such as Nozzle Potential and Sales Indicator.
▪ Additional Responsibilities
o Coordinate and facilitate the Marketing department for Sales.
o Coordination with all regions and Major Clients for daily issues (Product issue & TL movement)
o Follow up with Retail customers for recoveries
o Other responsibilities as directed by GM - Marketing.