Muhammad Saqib Iqbal

Assistant Manager Marketing/PR/Advertising at Crescent Bahuman Limited

• Pakistan - Lahore
• My current job since May 2008

Professional Experience as Asst. Marketing Manager (STONEAGE):
I have more than 3 year of experience covering Marketing and Advertising. I have got opportunity to work in Marketing Field and have gained comprehensive experience regarding Campaign Planning, Brand activation, PR, Store Branding, Advertisement, Facebook and Loyalty Card Program management

Seasonal Campaign Planning

Planning of Seasonal Campaign (Inter departmental ideas sharing for upcoming season’s campaign, Presentation of selected ideas, Seasonal Campaign Theme approval, Seasonal Photo Shoot and presentation of different billboard options (from south and north region Sale, etc).

Branding

Seasonal artwork arrangements with agencies, Preparation of magazine Adds, Campaign Billboard and Streamer artwork, Look Book artwork, and Printing arrangements with printers.

Loyalty Card Management Program

Privilege of Introducing loyalty card program for the first time in Stoneage, Maintaining Loyalty Card Member’s Data, Production and delivery of Loyal Cards, Daily Loyalty Card Sale check and maintains data. At the end of every month analysis of monthly sales.

Online Store and Website Management

Initiated and operating first online store in apparel industry in Pakistan. Managing online orders, tracking and shipment along with collection of receipts.

Managing complete website operation from arrangement of pictures from agencies to posting on website, design and change of banners on website.

Other Projects

I have managed the complete Billboard campaign of Crescent Lawn that covered the whole country Budgeted more than Rs.25 million