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Muhammad Shafique, Healthcare Operations & Patient Growth Strategist

Muhammad Shafique

Healthcare Operations & Patient Growth Strategist·—Al-AinEyeHospital

Pakistan

Master's degree, Business And Marketing

Work experience

Total years of experience: 10 years, 3 months

Healthcare Operations & Patient Growth Strategist

May 2024 - Present

—Al-AinEyeHospital

Karachi, Pakistan

May 2024 - Present

Leading healthcare marketing strategy and digital campaigns
Managing hospital operations and improving workflow efficiency
Strengthening digital presence through SEO, social media, and reputation management
Improving patient journey and service experience
Coordinating with management for strategic hospital growth

Company industry:
Medical Hospital

Head of Marketing

March 2022 - May 2024

Free Zone Forum

Karachi, Pakistan

March 2022 - May 2024

Developed brand positioning and marketing campaigns
Managed SEO, website, and social media strategy
Handled marketing budgets and project execution

Company industry:
Real Estate

Healthcare Operations & Patient Growth Strategist

January 2021 - July 2021

DYZ Eye Hospital

Karachi, Pakistan

January 2021 - July 2021

Developed hospital brand identity and marketing strategy
Designed patient acquisition system increasing appointments
Managed social media growth and engagement campaigns

Company industry:
Medical Hospital

Healthcare Operations & Patient Growth Strategist

August 2015 - December 2020

Al-Ain Eye Hospital

Karachi, Pakistan

August 2015 - December 2020

Leading healthcare marketing strategy and digital campaigns
Managing hospital operations and improving workflow efficiency
Strengthening digital presence through SEO, social media, and reputation management
Improving patient journey and service experience
Coordinating with management for strategic hospital growth

Company industry:
Medical Hospital

Education

Iqra University

December 2013

December 2013

Master's degree, Business And Marketing

Pakistan

University Of The Punjab

August 2007

August 2007

Bachelor's degree, Bachelor of Commerce

Pakistan

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CRITICAL THINKING
Intermediate
CRITICAL THINKING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
HEALTHCARE MARKETING
Intermediate
HEALTHCARE MARKETING
Intermediate
HEALTHCARE SERVICES
Intermediate
HEALTHCARE SERVICES
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
TEAM BUILDING
Intermediate
TEAM BUILDING
Intermediate

Social profiles

Languages

English

Expert

Urdu

Native Speaker

Punjabi

Native Speaker

Arabic

Beginner

Training and Certifications

Certifications
HIPAA certified
Google Analytics Certification
Content & Social Media Marketing
Digital Advertising

Hobbies and interests

Reading & Writing

Successfully authored and published "Ethical Healthcare Marketing 360," a professional book that presents a practical framework for healthcare organizations to improve branding, patient experience, staff engagement, reputation management, and long-term patient growth through ethical marketing practices.

Hospital Management & Operations
Healthcare Marketing & Patient Experience
Healthcare Innovation