Muhammad Suleman

Manage key client accounts and maintain long-term business relationships to drive revenue growth.
 Develop and implement sales strategies to achieve monthly and annual sales targets.
 Identify new business opportunities, generate leads, and expand the customer portfolio.
 Conduct client meetings, sales presentations, and product demonstrations to promote services and
solutions.
 Negotiate contracts, pricing and service agreements to maximize profitability and customer satisfaction.
 Monitor market trends, competitor activities, and customer needs to improve sales performance.
 Prepare sales reports, revenue forecasts, and pipeline management updates for senior management.
 Collaborate with operations, marketing, and customer service teams to ensure smooth service delivery.
 Maintain strong after-sales support and customer relationship management (CRM).
 Achieve KPIs, revenue targets, and business development goals.

Administering end-to-end activities of Category Management in terms of sales, delivering profitability &
seamless operations by utilizing the resource provided; developing selling strategies based on company’s
competitive and success elements
 Developing effective marketing plans, including P&L structures designed to assure achievement of agreed-to
volume, revenue, market share and profit objectives
 Managing store operational requirements including stock management, inventory, scheduling & assigning
employees, following up on work results and ensuring smooth running of operations.
 Planning visual merchandising functions
 Conducting competitor analysis in order to keep track of competitor moves
 Mentoring and motivating teams to ensure efficiency in process operations and customer service;
minimizing attrition rate and grooming the teams for next level
 Proven track record of exceeding sales targets and driving month-on-month growth; skilled in implementing
effective in-store communication, training new staff, and managing price changes
 Proficient in retail KPIs, such as SPSF, UPT, ATV, and ASP, and utilizing them to make strategic commercial
decisions
 Experienced in managing CRM and collaborating with customer care and quality teams to reduce
complaints; focus on sales per day and converting footfall into sales
 Displayed efforts across breadth of maintaining track of monthly performance including sell through, store
category profitability, retail presentation, and target achievement against plan
 Highly skilled at managing the inventory function, to curtail inventory-holding expenses and adherence to
the minimum inventory level to minimize wastage & shrinkage.

Building & maintaining healthy business relations with major clients, ensuring maximum customer
satisfaction in an expressive manner.

• Spearheaded dynamic sales and beauty advisory teams at premier retail chains Carrefour and Chase Up,
driving the successful placement of Maybelline and LOréal products.
• Masterminded inventory management and stock replenishment strategies, ensuring optimal product
availability in collaboration with beauty advisors.
• Executed innovative in-store branding initiatives, liaising with top-tier advertising agencies to enhance brand
visibility and consumer engagement.
• Fostered collaborative relationships with section and department managers to ensure streamlined
operations and superior customer service delivery.

Lead, coach, and motivate the sales team to achieve and surpass sales targets.
 Spearheaded account management for premier clients such as Carrefour, Lulu's, Coops, Aswaqs,
Choithrams, and Spinneys.
 Drove sales through strategic stock order coordination with section managers.
 Directed high-performing merchandising teams to optimize product placement and visibility.
 Managed and executed daily promotional activities to maximize brand exposure and revenue growth.
 Key account management