Officer
Tapal Tea Private Limited
Total years of experience :15 years, 1 Months
* Currently reporting to the BTL- Manager (Karachi. HO) with primary responsibilities of Brand
Activation activities Target Achievement and Sales Development activities in Faisalabad region
and adjoining 54 towns like (Faisalabad, Sargodha, Mianwali, Khushab, Jhang, Toba Tak sing,
Peer mahal, Leyyah, Fateh Pur, Chowk Azam, Abdul hakim, Sahiwal Chichawatni, Arifwala,
Patoki, Pakpattan, Chunnia, Okara, Hujra Muqeem Shah, Renala Khurd, Jaranwala, Shahkot,
Sangla Hill, Khurianwala etc.). My key responsibilities include monitoring of primary and
secondary targets of consumer contacts while also keeping a check on sales increment of my
region. Moreover, management of Bill Board, Arena’s, Dhaba Activities, Road Activities, Field
Staff Development etc. And all other kinds of BTL activities also come into my domain.
KEY ROLES:
* Execution of the outdoor plans as per the requirements of campaigns from the Brand Team.
* Compile information for development of cost/ option and selection of appropriate service
providers.
* Coordination with different vendors to execute outdoor site plans as per pre-decided time
frame.
* Audit and maintain all existing outdoor sites.
* Planning and execution of different Marketing Events.
* Ensure that correct POP (point of Purchase) data fed in the system through random
authentication checks in the markets with help from Sales team.
* Support regions for execution of regional plan in alignment with HQ guidelines and policies.
* Permanent on store/in store branding and merchandising like shop
fascia/Canopies/availability signs/ window graphics/counter branding etc - creating touch
point for the brand
* Out of home visibility through wall branding and identification/development of low cost and
quality branding opportunities
* Franchise branding
* Temporary merchandising material Quantity assessment and subsequent requisition from
HQ.
* Planning and distribution of POSM to Sales Team
* Effective utilization of POSM by Merchandisers through coordination with Sales Team.
* Training and Development of Merchandisers to ensure high degree of Visibility.
* Develop KPI’s setting and monitoring mechanism for the merchandisers in consultation
with Sales Team
* Ensure quality and timely execution of all trade marketing activities of the vendors.
* Maintenance of merchandising data base of all the permanent merchandising material and
Giveaways.
* Audit of the Giveaways and POSM lying in sales office.
* Develop a mechanism of check and balance for the distribution of Giveaways to end users
and retailers
* Owning responsibility for the execution of all programs & designed to increase presence of
our Brands at regional levels.
KEY PROJECTS:
* In Activation History draw a bench mark through the innovative idea of Rang-Dey for Tapal
Tezdum Brand in Faisalabad.
* Part of the Team which taking the initiative 1st
Time in history of TAPAL for conducting the
DDS with 20 teams in Punjab on TAPAL Danedar Brand.
* Part of the team which achieve the target of 50, 00Ton tea selling in One year (2014-15).
Report to the Team Leader or Communication Coordinator with primary responsibilities of
Target Achievement, 100% Shop Coverage and Sales Development activities in assigned
territory Area Faisalabad. Also responsible for availability and display of my products in
market, Market Development, Brand Activation, Field Staff Motivation, Collect the timely
feedback and passed to senior.
KEY ROLES:
* Responsible for Targets on monthly basis.
* Responsible for maintaining in market and in-house systems as required by company.
* Responsible for Implementation Company’s Trade offers at trade level.
* Negotiating for best deals in Exhibitions and Events. Planning & executing stall activities in trade
exhibitions.
* Responsible for maintaining the documentation related to office records.
Report to the Area Sales Manager with primary responsibilities of Target Achievement,
100% Shop Coverage and Sales target position in Area Faisalabad and all sub distributor
like Samundri, Gojra, Jaranwala, Chiniot, Tandlianwala, Sangla, Chak Jhumra and
Khurrian wala . Also responsible for the proper communication of Trade Offer and
Standard Discount offer by company to the all areas directly or indirectly connected with
Faisalabad area.
Key Tasks:-
Looking Metro town Faisalabad and sub distributor Sales.
Monitoring Primary and Secondary sales at Daily Bases.
Responsible for maintaining the documentation related to office records.
Reporting the Sales of New Business Development.
Checking the D.S.R. and rectifying them.
Implementation of Company’s policies.
Provided the updated information about Field Force regarding Sales.
Achievements:-
First Time Implement the online sales of distribution for Reckitt Benckiser Pvt Ltd on a computer
software (SLASH).
Capture a culprit who making the fraud with distribution with 100% & solid proves.
Part of a Team which build market leading Brands like Dettol Soap, Veet Cream, MPC and Strapsils
etc.
In Activation History draw a bench mark through the innovative idea of Rang-Dey for Tapal
Tezdum Brand in Faisalabad.
with primary responsibilities
of Brand Activation activities Target Achievement and Sales Development activities in
Faisalabad (Permanent) and Jhang (Temporary) adjoining cities. Altogether I am supervising
and managing the operations of Surrounding Five Team Leader and approximately thirty four
Brand Ambassador who are directly and indirectly controlled by me. My key responsibilities
include monitoring of primary and secondary targets of consumer contacts while also keeping a
check on sales increment of my territory. Moreover, management of Dhaba Activities, Road
Activities, Field Staff Development etc. and all kinds of BTL activities also come into my
domain...
KEY ROLES:
* Complete ownership & effective implementation of cycle plan activities for my territory.
* Stumble cycle guidelines to Brand Ambassador and develop Urdu guideline handouts for each
member. (If needed).
* Accurately communicate daily work activity in accordance with proper procedures and established
time frames.
* Evaluate target achievement of own and team objectives.
* PMM Cleaning and maintenance under his assigned territory.
* Submit daily / cycle / other periodic reports and special requests for information as directed by your
Field Operational Manager.
* Provide trade marketing information and reports on performance and accounts to ensure that the
Field Operational Manager is fully informed at all times.
* Promptly report all competitive personal changes, promotions, merchandising promotions, or other
matters.
* Ensure quality of consumer’s contacts through call back verification as per protocol.
* Ensure the punctuality of own and under his team.
* Ensure the records management like cycle instructions, data books, number of consumer contacts
done during the month, BA’s productivity reports, ISI reports, leave record.
* Submit Monthly reports on time per Company’s guideline after collecting from my team an cross
verification.
* Be responsible for the team’s performance through monitoring individuals’ performance and
evaluating their skills and development areas. Maximize individual and team performance against
agreed Service Level Agreements through the effective use of performance management tools.
* Forward SWOT Analysis to Field Operational Manager after the conclusion of activities which should
encompass feedback from retailers, consumers and market insight.
KEY PROJECTS:
* Make a Survey on the 10HL SKU BAN IMPACT ON BRAND SALES AND EQUITY IN
MARKET WITH RESPECT TO CUSTOMER AND RETAILERS.
* Make a survey on the GOLD FLAKE PACK CHANGE IMPECT ON BRAND SALES WITH
RESPECT TO CUSTOMER AND RETAILER.
* Make a survey on the CAPSTAN BY PALL MALL ORIGIONAL PACK CHANGE IMPACT ON
MARKET.
* Make a survey on the PRICE INCREASES IMPACT ON ALL BRAND SALES.
* Make a survey on MORVEN GOLD PACK CHANGE IMPACT ON CUSTOMER.
* Make Price Change Effect Survey on GOLD LEAF with the name of JPGL PULSE
ACCESSER.
MAJOR ACHIEVEMENTS:
* Managed and Achieve objective successfully on DHABA in whole FAISALABAD under my
authorities.
* Faisalabad achieved the maximum market share of DUNHILL among the competition in
whole PAKISTAN.
* Successfully achieve the objectives of GOLD FLAKE RE-LOUNCH in Faisalabad.
* Successfully achieve the objective of CAPSTAN BY PALL MALL ORIGIONAL RE-LAUNCH in
Faisalabad.
* Successfully achieve the objective of DUNHILL RE-LAUNCH in Faisalabad.
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Education,