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Muhammad Tariq, Route to Market & Sales Execution Specialist

Muhammad Tariq

Route to Market & Sales Execution Specialist ·Chai Shai Enterprises

Saudi Arabia

Master's degree, Business Administration

Work experience

Total years of experience: 13 years, 9 months

Route to Market & Sales Execution Specialist

February 2023 - August 2025

Chai Shai Enterprises

Islamabad, Pakistan

February 2023 - August 2025

Directed full-cycle financial operations, achieving zero audit violations and reducing compliance discrepancies by 20%
through upgraded control mechanisms.
Devised and executed a Rs. 29 million PKR account plan, driving 15% growth in revenue with data-driven financial
strategies.
Reconciled accounts monthly, reducing outstanding ledger discrepancies by 12% through root-cause variance
resolution.
Introduced strategic budgeting aligned with business goals, increasing profitability and cutting operational expenses
by 15%.
Achieve sales targets for rubber-based products, adhesives, and other industrial goods.
Develop and execute regional sales plans aligned with company objectives.
Identify and capitalize on new business opportunities within the territory.
Manage relationships with distributors, industrial clients, OEMs, and institutional buyers.
Managing a team of 18+ Merchandisers, responsible for Merchandising across whole Portfolio.
Company industry:
Food & Beverage Production
Job role:
Manufacturing

Head of sales Operations

February 2019 - January 2023

Islamabad Tea Company

Islamabad, Pakistan

February 2019 - January 2023

Monitor KPIs and generate reports to assess team productivity and pipeline health.
Market Analysis: Review customer behavior, pricing trends, and competitor activity to inform strategy.
CRM Management: Ensure proper use and optimization of CRM tools like Salesforce or HubSpot.
Departmental Coordination: Work closely with Marketing, Finance, and Operations to align sales efforts with broader
business goals.
Sales Enablement: Provide tools, training, and resources that help sales reps close deals more effectively.
Hiring & Training: Recruit and onboard new sales reps and operations specialists.
Coaching: Offer ongoing support and development to improve individual and team performance.
Process Compliance: Ensure the team adheres to standardized workflows and reporting protocols.
Involved in Commercial Finance. Responsible for ensuring on time payments from brand Principa
Company industry:
Consumer Packaged Goods Manufacture
Job role:
Manufacturing

Senior Sales Operations Manager

October 2014 - January 2019

Islamabad Tea Company

Islamabad, Pakistan

October 2014 - January 2019

Managed a Brand portfolio including Dawaadi Gold Tea, Shakab Sanitizer.
Worked closely with Brand Principals & Sales / Category Teams to drive Category growth & Market Share
Developed Business Plans focusing on driving sales & profitability with sustainable business
Responsible for Sales Target planning, A&P Budget Management, Numeric Coverage, Profitability
Company industry:
FMCG
Job role:
Sales

business development executive

December 2011 - September 2014

Raaz Industries Pvt ltd

Islamabad, Pakistan

December 2011 - September 2014

Developed 3 year strategy for all new Businesses to increase Market presence / Market share.
Responsible for developing Sales & Marketing plans to ensure proper positioning for all Brands/Products.
Developed operational strategic plans with the team to drive results and meet Brand objectives
Managed Top line & Bottom line of assigned Brands which are Husk, Honey, Salt, Red Syrup Coffee, Go Fast
Company industry:
Manufacturing
Job role:
Sales

Education

Federal Urdu University Of Arts Science and Technology

August 2014

August 2014

Master's degree, Business Administration

Pakistan

Worked on a Business Strategy Simulation to improve profitability, market share, and operational efficiency. Completed a Marketing Research Project involving survey design, data collection, and statistical analysis. Prepared a Financial Modeling & Forecasting Report for a case company. Assisted in preparing investment analysis reports and financial statements during internship. Conducted market feasibility study for a new product launch.
View attachment

Skills

Leadership
Expert
Leadership
Expert
SAP CRM
Expert
SAP CRM
Expert
ERP CRM
Expert
ERP CRM
Expert
Sales Operations
Expert
Sales Operations
Expert
Time management skills
Expert
Time management skills
Expert
Sales Representatives
Expert
Sales Representatives
Expert
operations
Expert
operations
Expert
Marketing
Expert
Marketing
Expert
Negotiation
Expert
Negotiation
Expert
Team Work
Expert
Team Work
Expert
Sales Strategies Specialist
Expert
Sales Strategies Specialist
Expert
Account Receivable Management
Expert
Account Receivable Management
Expert
Data Anaylist and Insights
Expert
Data Anaylist and Insights
Expert
Communication
Expert
Communication
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Administration
Expert
Administration
Expert
Customer Service
Expert
Customer Service
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Accounting
Expert
Accounting
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Teamwork
Expert
Teamwork
Expert
Project Management
Expert
Project Management
Expert
Leadership
Expert
Leadership
Expert
Team Management
Expert
Team Management
Expert
Business Development
Expert
Business Development
Expert
Training
Expert
Training
Expert
HR Strategy
Intermediate
HR Strategy
Intermediate
Human Resources
Expert
Human Resources
Expert
Recruitment
Expert
Recruitment
Expert
Organizational Development
Expert
Organizational Development
Expert
Performance Management
Expert
Performance Management
Expert
Auditing
Expert
Auditing
Expert
Financial Accounting
Expert
Financial Accounting
Expert
Preparation
Expert
Preparation
Expert
Internal Controls
Expert
Internal Controls
Expert
Operation
Expert
Operation
Expert
Logistics
Expert
Logistics
Expert

Languages

English
Native Speaker
Urdu
Native Speaker
Arabic
Intermediate

Memberships

Oppo Football Club

Sectory Gernal

March 2021

Training and Certifications

Certifications
Role of Islamic Bank on Small and Medium Enterprises Sector
Jan 2014
Show credentials

Hobbies

  • Love to See the Nature
    Best Awad to for Even Management