Senior Sales Supervisor
Abdullah Alamoudi Foodstuff Trading LLC
مجموع سنوات الخبرة :16 years, 0 أشهر
· Managing Sales and Distribution through Direct Van sales and Pre Order (LPO) from Key Accounts, A Class customers (AD Coops, Carrefour, Lulu, AFC, AD COOP, EARTH Group, Spinneys, Grandiose, Abela Group, KM Trading / Safa, Safeer Group, Larma, Hyper Ramez, Grand Group) HORECA in ABU DHABI region as Business Unit Manager.
· Manage the required stock levels at the warehouses, Managed primary and secondary sales targets.
· Effective execution of channel and customer plans and agreements BDA (Business Development Agreement) and rental agreement.
· Ensure effective monthly sales forecasting, stock management, allocation and execution of the stock management, team management, Achieve Target vs Achievement.
· Responsible to achieve business required Sales, Market Growth and Market Share in Santa Maria Tortilla, Santa Maria all SKU, Shafi Honey, Delisun Tortilla, Dolcesol (Bakery), Yurukoglu Cheese, Renas Cheese, Domti Cheese.
· Responsible to check and List potential new items Groupwise for our business Growth. Arrange to promote Items by Leaflet and ensure the warehouse Bulk sales and add new customers in Business.
· Manage motivate and lead the Sales Team of region for growing business of annual turnover of 50 million dirham.
· Develop and implemented the coaching culture for development of human resource for achieving the excellence in organization and business development.
· Developed the distribution management strategies for efficient and cost effective distribution and made sure execution at all level in whole region.
· Achievements: Growth of Sales 27% in all Packs, which was highest growth in the History of given area.
· Increased area market share from 70% to 80%in the most competitive area of the company.
· Reduced per case average of discount by developing new accounts. Leading the Sales Team in given territory of Distribution.
· Repreparation of annual sales forecast for the upcoming year for District.
· Developing and implementation the sales strategy for district align with company Mission and Objective for achieving annual sales forecast.
· Responsible to ensure timely payment collections from the trade, reconciliations Principal recoveries.
· Ensure market working on a regular basis including market intelligence, competitor tracking, conducting reviews and develop good commercial relationship with relevant stakeholders etc.
· Implement national sales programs by developing field sales action plans
· Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results
· Ensure daily weekly monthly sales Targets and visit on all key Accounts, Modern Trade, Traditional Trade to provide before and after sales services. Development of new sales business and made new contracts & contract renewals to enhance the sales of all SKUs by generating B2B LPO and Direct sales with right allocations as per market condition, trends and competitor’s activities and update to management for quick action for all activities.
· Leading the merchandise team for display with good planogram and increase the sales. Lead the promotional activities. Made the SKUs promotion to take additional & rented shelves and agreement of pallets for selected product promotion.
· Develop short & long-term strategies, and identify business-building chances to create shared value of market for Al Ain Farms for Livestock and customers. Be the voice of the customer to our company & business categories.
· Lead daily weekly & monthly planning to deliver sales goals. Drive growth in sales, market share with good return on investment. Ensure timely recoveries and collection from all over the market of cash / credit sales.
· Work with Sales personnel to provide Product, Business and Technical knowledge in support of pre-sales activities
· Develop plans to win with customers & channels, making every store a growth engine for our brands.
· Leverage consumer insights and partner with customers to input into the development of a joint business plan.
· Use analytical tools and integrate various data systems to develop new department and category insights.
· Improve our selling advantage by driving customer category growth and contributing to their category strategies.
· Achieve assigned Sales Targets to increase the company production growth monthly, annually to increase the net profit.
· Search and Development of new sales business channels in the market to enhance the sales of all SKUs and manage existing customers in the market to increase the sales and introduce the new products in the market to fulfill the customer satisfaction and needs with best prices, printing and quality, also get information of competitor activities.
· Take bag sample from customer, Make Job Orders and arrange new designed ART work as per customer requirement than arrange production of all sizes PP Woven bags, PP Non Woven bags, Laminated & without Laminated bags, BOPP bags, PP Woven Photographic bags, Cotton Bags, Jute bags, AD Star valve type cement bags and FIBC bags (Jumbo bags).
· Get confirmation of Art Work for Multi color and simple printing, check available raw material stock for production, Schedule everyday bag deliveries on time for all listed customers to meet the company standards.
· Arrange customer online payments and collection of cheque or cash from the existing regular customers.
· Schedule my own daily weekly and monthly visits to all my customers and give feed back to management.
· Visits and manage customer all over the UAE (Abu Dhabi, Dubai, Al Ain, RAK, Fujairah, Umm Al Quain, Sharjah & Ajman).
· Sustain the customer relationship for maximum business activities for company monthly and annual growth.
· Ensure daily weekly sales Targets and visit on major key Accounts, Modern Trade, Hypermarkets, Super, retailers to provide after sales service. Development of new sales business channels in the market to enhance the sales of all SKUs.
· Dealing and ensure the deliveries through sales van of Fresh Milk, Yoghurt, Cheese, Juice, Bakery and Baby Food all stock keeping units (SKUs) in business channels check back stock make the pallet, shelf rent contract agreement. .
· Having experience to make Branch to Branch (B2B) Local Purchase Orders (LPO). Management of a small team of sales men, sales assistants’ merchandisers, Shelf stackers to get to knowledge of market trends and update to management.
· Work with Sales personnel to provide Product, Business and Technical knowledge in support of pre-sales activities in Hypermarkets, Supermarkets key accounts Groceries, and retailers.
· Manage the team of merchandisers and free of cost pallet displays for promotion items of Almarai SKUs.
· Coordinating gaps between product functionality and market/customer demands in Modern Trade.
· Responsible to develop and deliver training on business problems, products, and messages for pre-Sales team members.
Wholesale, Modern Trade, HORECA Key Responsibilities:
•Implement and execute the Territory operation plan that meet the Sales Targets of the region in line with sales strategy and Modern Trade requirement and to make suitable LPO to meet the sales Targets in all key accounts and distributors. To hold the team for accountability on not achieving agreed Key Performance Indicators (KPIs).
•Responsibility entailed formulation and execution according to the best possible strategies to cope with competition with the Beverages competitors to ensure efectiveness and viability of route plan and distributors Return Over Investment (ROI). Complete responsible of distribution management and field force of sales team management.
•Keen eye on Primary/Secondary sales and answerable for the respective target achievement of all pack wise and brand wise sales with focus on market share on Modern Trade (Hypermarkets, Supermarkets).
•Responsible for events and sales promotion activities for all new product launches in all over the market.
•Give recommendation customers Tool of Trade installation, terms and to agree the value, period and payment method.
Water, Distributors, Key Accounts Key Responsibilities: All below operations are done through SAP & Microsoft Excel:
•Prepare and report about Modern Trade trends and Key Account Performance to Higher Management.
•Having experience to make a system of sales coordination between Distributors, Key Accounts, Cooperate Sales, Sales staf and Company, Prepare Sales staf and Distributors Monthly Quarterly and Annual Incentives as per company policies, Prepare Marketing Advance Cash Reports and Agreements with Outlets. Communicate team and distributors by web CORPORATE SMS for company new policies and sales quick information. Sales data analysis / Business analysis by Sales comparing last periodic sales with current periodic sales by Pack wise and brand wise, Pending Cash and Credit Sales reports and ensure Recoveries by Cash and by Bank deposits.
Done - Master's in Business Administration
