Muhammad Yousuf Shahid

At Orchid Tobacco Dubai, I manage digital marketing campaigns focused on brand growth, lead
generation, and audience engagement across multiple platforms. My responsibilities include
planning and optimizing Meta advertising campaigns, developing reports and dashboards for
management, leading social media content execution, and improving campaign performance
through audience insights, competitor analysis, and trend research.

At KoderLabs, I worked closelywith C-level leadership to align PR and digital marketing
strategies with business objectives while managing social media campaigns, content planning,
and brand communications. My role included handling media outreach, executive thought
leadership content, stakeholder communications, industry partnerships, and performance
optimization for high-profile clients.

Responsible for developing and executing social media strategies for client brands, with a focus
on growing visibility and driving engagement. I managed a team ofjunior executives, graphic
designers, and video editors, overseeing content production end to end. Over two years I
progressed to senior level, taking on greater ownership of brand strategy and campaign
analysis.

Developed social media and digital marketing strategies aligned with the brands commercial
goals, managing platform presence, content creation, and early community building. This role
built myfoundation in content strategy, audience development, and brand communications.