Territory Sales Manager
Pakistan Fruit Juice (Pvt) Ltd.
Total years of experience :6 years, 11 Months
Develop and execute sales strategies to achieve revenue targets within the assigned territory.
Identify and pursue new business opportunities, including prospecting and acquiring new accounts.
Build and maintain strong relationships with existing clients, Key Accounts, LMTs and Restaurants.
Collaborate with marketing teams to develop promotional campaigns and initiatives to drive product sales.
Conduct market research to stay informed about industry trends, consumer preferences, and competitor activities.
Monitor sales performance, analyze data, and generate reports to assess territory performance and identify areas for improvement.
Coordinate with internal teams such as logistics, operations, and customer service to ensure seamless order fulfillment and customer satisfaction.
Participate in industry events, trade shows, and exhibitions to represent the company and promote brand awareness.
Stay updated on industry regulations, food safety standards, and compliance requirements relevant to the ice cream industry.
Handling business worth over Rs.305 million yearly for P&G.
Ensure all value targets of P&G are met by managing 800+ customer base.
The customer base includes various channels i.e., High Frequency Stores, Mini Markets, Wholesale, Pharmacy and Cosmetics.
Driving company agendas across all channels.
Ensure to deliver the KPIs which includes Golden Points, Brand distribution, Store Active Coverage and Bill Productivity.
Leading a team with 07 SRs and 02 Spot Sales (Van Sales).
Taking follow up on the Sales representative regarding payments and order delivery.
Coordinating with relevant stakeholders i.e., warehouse, accounts, supply team etc. to ensure smooth executions for the customers.
Take orders with potential customers.
Strong communication with all relevant stakeholders through calls and emails.
Continuous focus on market intelligence to keep an eye on competitor activities.
Coordinating with Merchandisers for planogram implementation and OOS reports.
Screening and hiring of Order bookers.
Training of newly hired order bookers on sales fundamentals. (Merchandising / Shelving / Pricing / Distribution).
Directly reporting to DM’s (South & MM District).
Analysis of customer master data for optimizing routes for the General Tarde and Modern Trade field force.
Developed tracking/monitoring/analysis tool for volume/channel/brand.
Updated on monthly trade payments for South and MM District.
Responsible for analyzing and reporting performance metrics for sales of daily, monthly, quarterly and year-end numbers that includes bookings, forecast and performance against assigned product line wise targets.
Communicate the plans to regional team via emails and phone, taking follow up on the plans on daily and weekly basis,
Developing mechanism for regular monitoring and analysis of trade initiatives
Working on SAP to raise the CMRs (Credit Memo Request) in every month end and generate reports as well.
Coordinate with section head to help him regarding (Visibility & Brand) drives plans and incentives.
List of Final Project: Application Business Software Advanced Business Research Majors: Brand Management Integrated Marketing Coomunication Customers Relationship Management