Sr. Product Officer
Pakistan international Airlines
مجموع سنوات الخبرة :16 years, 10 أشهر
Ensuring that assigned routes meet their respective targets.
Evaluating the market potential of new business ideas.
Conduct market research to determine market requirements.
Analysis of current market conditions and competitor’s information.
Development of products to suit various segments and markets.
Developing implementation plans and launching the new products
Develop pricing and inventory proposition.
Developing regional marketing plans regarding schedule and capacity deployment in order to optimize seat factor.
Developing and monitoring Agent/Employee incentive scheme to build better distribution channel.
Monitoring stations’ monthly performance, identification of weak areas and suggest guidelines for making improvement.
Pre/Post Flight analysis and plan strategies for achieving maximum seat factor and yield.
Keeping record of industry, marketing, sales and pricing trends.
Analyze and process stations’ request for discounts, COE/Extra sections.
Unearth competitor activities, strategies and their route structure and suggest strategies for effectively combating the competition.
Auditing service quality levels and proposes operational changes where necessary.
Work in coordination with Revenue Management to ensure smooth functioning at the station.
MBA-Marketing CGPA: 3.30/4.00 Internship: Premier Printers Islamabad as Key Account Executive.
BBA - ITM CGPA: 3.03/4.00
Percentage: 71%